Tag Archive | "Bacardi"

Bacardi Gets New Distro in Estonia

Bacardi Gets New Distro in Estonia

Liviko is to become the sole representative of Bacardi-Martini Group's products in Estonia. From May 17, AS Liviko will become the sole importer and representative of Bacardi-Martini in Estonia. Its subsidiary SIA Liviko took over representative rights for the group's products in Latvia in January this year. Alejandro Ouziel, area director of Bacardi-Martini, said: "We have entrusted the representation of Bacardi-Martini to Liviko in addition to Latvia also in Estonia, because Liviko's growth on the Baltic markets and its work with its brands has been impressive and we believe it will ensure that our quality products will reach consumers on these markets, which have great potential. [...more]

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Bacardi Invests £20m In Rum Marketing

Bacardi Invests £20m In Rum Marketing

Bacardi has launched a new advertising campaign, called ‘Island’. The campaign is part of a £20million marketing spend. The campaign made its debut during half time of the UEFA Champions League quarter final: Arsenal Vs Barcelona. According to Bacardi, the match was one of the most watched of the entire competition, with more than 7million viewers. The advert shows ‘like-minded people coming together to build a Bacardi Island where they enjoy Bacardi drinks with friends, embodying Bacardi rum's Latin spirit’. The ads are to feature across all TV channels, including On Demand in an effort to recruit an additional 250,000 LDA-29 year-old monthly drinkers into Bacardi Superior rum. [...more]

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Bacardi named ‘Rum Master of the Year’

Bacardi named ‘Rum Master of the Year’

The world's number one selling rum, Bacardi, has recently been awarded top honours at a prestigious international spirits competition. Announced at an award ceremony held by The Spirits Business liquor magazine, Bacardi took home the highly-coveted 'Rum Masters of the Year' award, widely considered the most acclaimed award within the rum category. "This award is the result of nearly 150 years of tradition, commitment and dedication to producing an outstanding range of rums," said Bacardi senior brand manager, Fernando Navarro. [...more]

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Bombay Sapphire Gin Gets Global Push

Bombay Sapphire Gin Gets Global Push

Bacardi's Bombay Sapphire gin has launched a new global advertising campaign. The new campaign, entitled 'There's Something Inside', aims to showcase the gin's qualities. Bombay Sapphire's aromatic botanicals, including fruits, herbs and spices are sourced from exotic locations around the world. The botanicals play a starring role in the new global print campaign. The image include new photography of each botanical alongside portraits of individuals from different creative fields. The first two individuals to be featured in the campaign are British lawyer turned menswear designer, Duncan Quinn, and New York based tabla player, Suphala. Bombay Sapphire global marketing manager, Raquel Faria said: "Bombay Sapphire wouldn't be Bombay Sapphire without its beautiful blue bottle. And the same can be said about its 10 botanical ingredients which is why we are talking about each one of them in the new campaign and inviting consumers to discover the taste of the spirit inside the iconic bottle." [...more]

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Patron Goes To Mexico With Bacardi

Patron Goes To Mexico With Bacardi

Patrón has signed an agreement with Bacardi to distribute its tequila throughout Mexico. There will be a particular focus on top restaurants, bars, clubs, hotels and premium retail outlets in Mexico's key markets. Previously, the brand was available in selected cities and duty free. Joe Arellano, Patrón's vice president for travel retail and Latin America, said: "Mexico is one of our most important markets as we continue to expand Patrón's presence worldwide. With Bacardi Mexico we will greatly benefit from their commercial and brand building acumen, as well as their well-developed local consumer insight." [...more]

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Barcardi Launches Limited Edition Rum

Barcardi Launches Limited Edition Rum

The Limited Edition Heritage bottle celebrates this landmark, taking as its inspiration the original 100-year-old bottle used by the early cocktail pioneers. Produced in the Destilería La Galarza in Mexico, only 7,500 cases of this heritage limited edition will be produced, making it a particularly rare collector's item. [...more]

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Bacardi Focus On Gifting Opportunities – Turns Its Attention To Dewar’s Scotch Whisky

Bacardi Focus On Gifting Opportunities – Turns Its Attention To Dewar’s Scotch Whisky

INTERNATIONAL. Bacardi Global Travel Retail Division has unveiled plans to focus on gifting opportunities and sampling experiences, despite the economic downturn. [...more]

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Bacardi launch Music sharing platform

Bacardi launch Music sharing platform

U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band's new EP. [...more]

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