Tag Archive | "Barr’s Originals"

Barr’s Taken upmarket

Barr’s Taken upmarket

The Barr's Originals range of retro soft drinks is being re-launched as a more upmarket quencher to tap into the growth in premium adult soft drinks in pubs and bars. Brand owner Barr's wants to boost sales of the drinks through the on-trade and has unveiled new glass packaging across the four-strong range, which consists of traditional flavours such as dandelion & burdock, ginger beer, lemonade and cream soda. It will back the launch of the new bottles with an on-trade campaign and sampling roadshow this summer. [...more]

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