The BBC reports that samples of the world’s oldest beer have been taken in a bid to determine its recipe – and brew it again. In July 2010, a Baltic Sea shipwreck dated between 1800 to 1830 yielded many bottles of what is thought to be the world’s oldest champagne. Five of the bottles later […] [...more]
The latest official figures published by the German Brewers Federation show that in 2009 beer sales have dropped to their lowest level for 20 years. Sales of all domesticly produced beers fell by 2.8% to just under 100 million hectolitres. (2.2 Billion gallons). Despite the love that Germans have for their bier – in fact […] [...more]
TOKYO (Kyodo) — Asahi Breweries Ltd. recaptured Japan’s beer market leadership in 2010, garnering a 37.5 percent market share after falling to second place in the previous year, according to data released Monday by the nation’s top five beer brewers. Total shipments of beer and beer-like drinks last year declined 2.8 percent from a year […] [...more]
Heineken acquires additional brewery capacity in Nigeria Amsterdam, 12 January 2011 – Heineken N.V. today announced that it has strengthened its platform for growth in Nigeria via the acquisition of two holding companies from the Sona Group. The two acquired businesses have controlling interests in each of the Sona, IBBI, Benue, Life and Champion breweries […] [...more]
Beijing Yanjing Beer Group Corporation, China’s third-biggest beer brewer by sales, is expanding in its traditional best-selling area of the Inner Mongolia autonomous region, by purchasing a local brand called Jinchuan. Yanjing’s Shenzhen-listed subsidiary Beijing Yanjing Brewery Co Ltd bought a 96 percent stake in Inner Mongolia Jinchuan Health Care Beer High Tech Co Ltd […] [...more]
Brian Duffy the veteran head of Guinness has been appointed Global Category Director for all of the beers within the Diageo portfolio. This division accounts for sales of over $3 billion. Among some of the brands that fall under his remit include Harp, Tusker, Red Stripe and of course Guinness which accounts for over half […] [...more]
The board of directors of the Brewers Association (BA), the trade association representing the majority of U.S. brewing companies, has voted to change the BA’s designation of “small” in its definition of a “craft brewer.” The Association’s board of directors also has revised its bylaws to reflect the change. In the BA’s craft brewer definition, […] [...more]
Carlsberg has sold their interests in the Feldschlosschen Brewery in Dresden, Germany. They have worked hard to protect the jobs of the 172 employees at the brewery and have concluded the sale to Frankfurter Brauhaus. Carlsberg have also sealed an agreement for continued local representation and logistical support through the new owners. The Felschlosschen Brewery […] [...more]
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand.
The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass.
“We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies.
“These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]
C Dean Metropoulos being interviewed about his Company's acquisition of the Pabst business and Brands. This will commence what may be the most dynamic phase of the brands history to date. As broadcast on the Bloomberg TV channel in the USA. [...more]
One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
The joint venture of US brewing companies SABMiller and Molson Coors has found an innovative use for one of its breweries' waste water.
MillerCoors' brewery in Ohio has teamed up with a company which produces animal feeds from renewable sources to run a full-scale trial.
The new product will use specialist technology to create a fish food ingredient to replace less sustainable ones currently used on fish farms nationwide. [...more]