A number of beers are being bottled for the first time by the Hop Valley Brewing Company in Springfield, Oregon, it has been revealed, which could interest those looking at packaging research.
This follows the launch of its ales at a pub in the nearby area and the transition will enable home consumers to enjoy its beverages, the Register Guard has reported.
Jonas Kungys, one of the firm's owner-partners, stated that the company is new and is simply reacting to demand for its Elias Briggs Cream Ale, Alphadelic IPA and Natty Red Imperial Red Ale. [...more]
A beer celebrating a school's 150th anniversary has been created by Hook Norton Brewery in Oxfordshire.
A Shining Light derives its name from Bloxham's School's Latin motto - Justorum Semita Lux Splendens (the path of the just is a shining light). The school has close links with the local community.
"We are very pleased that the family-owned Hook Norton Brewery, founded 11 years before the school in 1860, is supporting us in this way," said headmaster Mark Allbrook.
For every bottle sold, 5p is donated to the school's chosen charities. [...more]
Molson Coors has become the first brewer to commit to achieving a more sustainable use of resources throughout the whole supply chain.
The global brewer is the first brewer to be a founding signatory of WRAP's Courtauld Commitment 2.
Part one of the agreement aimed to reduce the weight of packaging and waste ending up in household bins.
Part two of the agreement moves away from weight-based targets and aims to achieve more sustainable use of resources over the entire life cycle of products, throughout the whole supply chain [...more]
Coors has launched a cold-activated can for its Coors Light brand.
The can features temperature sensitive Rocky Mountain logos on both sides, which turn blue when the beer is at the correct serving temperature.
Coors Light UK brand director, Jeremy Gibson said: “Our drinkers are already demonstrating just how much they love the ice cold, light tasting refreshment that only a Coors Light can deliver; and not only is the brand in 40% growth in the off-trade but households are spending an additional £1m on Coors Light. 20% of Coors Light drinkers are new to the lager category.”
The launch will be announced to consumers, shoppers and customers with a re-edit of the brand’s 2009 Coors Light TV spot, going live across UK television networks from March 11 for 4 weeks.
The new can will be advertised alongside the cold-activated bottle. [...more]
The Presidents' Forum of the beverage alcohol industry has appointed a new executive director. Victoria I. McDowell took up the position on March 1.
Prior to her retirement in February 2010, McDowell was the deputy administrator of the Alcohol and Tobacco Tax and Trade Bureau, US Department of the Treasury.
Donald C. MacVean, the current Presidents’ Forum executive director is to retire – he has held the post since 2001.
The Presidents' Forum is an organisation of chief executive officers of companies in the US that produce or import beer, wine and distilled spirits for sale to independent wholesalers in the US and for export.
The purpose of the Presidents' Forum is to provide an opportunity for these executives to use their collective experience and expertise in responding to issues affecting the beverage alcohol industry. [...more]
Importer and distributor Winebow has appointed a new president. Jon Moramarco will take up the post on March 30. Moramarco will report to Leonardo LoCascio, chairman and CEO of Winebow.
LoCascio said: "Jon's wealth of knowledge and experience, his commitment to high standards, and his passionate leadership make him an ideal choice to guide our company as we continue to refine our organizational structure and maximise our growth potential.
"Jon's impressive background managing import and distribution-based businesses, and his proven success with both super-premium and boutique brands will make him a great asset to Winebow." [...more]
Paris Hilton's controversial beer advert has been pulled from Brazilian TV networks.
The sultry beer ad featuring the socialite was pulled after consumer complaints and a watchdog agency's investigation.
The television and internet campaign features Paris in a short black dress preening and rubbing a can of Devassa beer on herself, all to the delight of onlookers watching through her window. [...more]
Japanese beer manufacturer Asahi Breweries has announced that it plans to become one of the world's top ten food companies, through acquisition and by expanding its business in China.
Naoki Izumiya, a senior managing director of Asahi, told media that Asahi aims to rank among the world's top ten food companies through acquisition and plans to enhance its liquor, beverage, and food businesses in China and other overseas markets. Naoki Izumiya added that the company also plans to achieve a JPY2 trillion sales target by 2015. [...more]
Brewery employees tell the Gazette that more than a quarter of the operations staff is expected to be laid off next week.
Employees, who had to remain anonymous for fear of retribution, say between 50 and 80 employees are in play. The company implies they'll be furloughed, but employees fear the cuts are permanent.
With about 300 employees in operations, that could mean a reduction of 16%-27%.
"They are penny-pinching to the hilt," one source told the Gazette. "They are just cutting, cutting, cutting."
AB InBev continues to shed costs to meet billions in debt service from the acquisition. To compound matters, the beer industry is losing market share to wine and other drinks.
St. Louis is telling local management that the recession is to blame, but some remain skeptical.
Several managers have already been let go, and 10 more are expected next week.
Most employees have run out of paid leave, having already taken furlough days.
Cleaning, maintenance and landscaping staff hours have all been reduced, and the plant no longer runs on Sundays.
[...more]
Everards is bringing out a beer with fruity and floral hop flavours in time for the spring months.
The 3.5% ABV Flourish is made with a blend of Challenger, Syrian, Goldings and Northdown malts. It has a ruby chestnut brown colour and a moreish, dry finish.
"We are proud of this brand new seasonal ale, which we hope regular ale drinkers will love and pub goers will be tempted to try," said marketing manager Erika Hardy. [...more]
SABMiller has created a programme to measure the responsibility of businesses.
The programme, called SAM Hyperion, measures and compares the results of breweries from over 60 countries.
One of the companies that is to be assessed is Poland-based Kompania Piwowarskia, which came top in the Ranking of Responsible Companies in 2009.
SAM Hyperion is a custom-made management system that includes an in-depth analysis of results within the sphere of sustainable development.
Malgorzata Waledzinska, corporate social responsibility manager at Kompania Piwowarska, said that doing business responsibly is the key to "ensuring sustainable development of the company and its business partners".
[...more]
South African Breweries (SAB) has been awarded DealMakers magazine's Deal of the Year award for its Zenzele black economic empowerment transaction.
Fourteen deals were short-listed for this particular award category but an independent panel of judges, led by professor Mthuli Ncube, dean of the commerce faculty at the University of the Witwatersrand, voted the R7.3 billion (£639 million) Zenzele as the winner.
Under the deal, whichi was announce on July 1st 2009, 8.45 per cent of the company's shares will ultimately be placed under black ownership.
Norman Adami, managing director at SAB, said: "We are honoured to have received this award, which recognises our goal of delivering a broad-based empowerment transaction which is both innovative and distinctive."
[...more]
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