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Bisleri launches premium water brand Vedica

Bisleri launches premium water brand Vedica

Bisleri has recently launched Vedica. Vedica positioned as 'natural mountain water sourced from the Himalayas,' will be available from January 1, 2010. The water is being sourced from a spring in Uttarakhand and will be bottled and packaged at Bisleri International's plant in the same state. Vedica will be available in two packs - 500 ml and one litre. [...more]

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Coca Cola buys back bottling rights from Indian franchisees

Coca Cola buys back bottling rights from Indian franchisees

Hindustan Coca-Cola Beverages, the bottling subsidiary of Coca-Cola India, has acquired the bottling and distribution rights for its Kinley packaged water brand from franchisee bottlers in three states, ending a long-drawn dispute. [...more]

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