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Black Rat Cider Coming To Pubs

Black Rat Cider Coming To Pubs

Moles Brewery of Melksham has launched its Black Rat Cider in 500ml bottles in a new bid to target the on-trade. The crisp, medium dry cider, previously only available in a 330ml bottle with 4.7 per cent ABV, now has a 5.5 per cent ABV in the new bottle size. The Black Rat brand has been growing with the success of a six per cent ABV traditional Scrumpy and a 4.8 per cent ABV sparkling cider. Keith Reynolds, operations director at Moles said: "The development of the brand has largely been dependent on Scrumpy sales through the Bristol area, Somerset and Wiltshire region. The 500ml bottle gives us the opportunity to get the brand known in a wider area." [...more]

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