Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year.
The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening.
TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]
Up to 50 jobs could go at Britvic NI, it has emerged.
And with a large factory located on the Castlereagh Road, the move has been described as a "bad blow" by East Belfast MLA Robin Newton.
The soft drinks business currently employs 139 workers in Belfast, with a further 17 employed at a site in Omagh.
If the move goes ahead it is understood at least 50 jobs will go across the two plants. A consultation period with staff has now begun.
The news came last weekend as Cantrell & Cochrane (C&C) decided not to renew the distribution and logistics contract it has with Britvic Northern Ireland. [...more]
Britvic is increasing the size of its bag-in-box format, used for post-mix draught carbonate serves.
The bags in boxes for the entire Britvic carbonate range, including Pepsi, will now come in a 12 instead of 10-litre format. The company confirmed this would result in a price increase, but said it could not yet comment on how much it was likely to be.
"We have introduced a new 12-litre bag-in-box for our carbonates range, which will replace the 10-litre format," confirmed Paul Linthwaite, Britvic on-trade business unit director. [...more]
The Association of the British Pharmaceutical Industry's director of corporate communications David Lewis has left without a job to go to.
Lewis has decided to take a sabbatical from his role heading up comms at the pharma trade body.
He joined the ABPI three years ago from his role as corporate affairs director at Britvic.
The ABPI has already lined up Alison Clough to take over his role. She has been promoted to commercial and communications director.
Clough joined the ABPI in May last year from Innovex, where she held a series of top management roles, including running its UK business. Before Innovex, she had a variety of roles during 15 years at GlaxoSmithKline [...more]
Britvic has signed a deal with Wincanton which will see the latter provide rail services to the beverages firm between the Midlands and Scotland.
Wincanton will be tasked with transporting the firm's Robinsons, Pepsi, Tango, Drench Water and Fruit Shoot products from the firm's production facilities in England to north of the border.
Britvic has also signed a secondary distribution deal with Malcolm Logistics, which will transport the products on to Grangemouth and Mossend - also by rail. [...more]
Britvic has announced a 23 per cent increase in its annual profits.
The soft drinks company, whose brands include Pepsi, Robinsons, Tango and Britvic Soft Drinks, reported pre-tax profits of £86.5 million.
Britvic is enjoying success ahead of the acceleration of the market growth rate that beverage market research company.
Wincanton and Malcoom's have developed a rail freight solution for Britvic that will take as many as fifty trucks a day off UK roads, and reduce CO2 emissions by 3,285 tonnes per year.
Currently in its trial phase, the rail route will replace daily road journeys moving an average one million bottles of Britvic products from the UK midlands to Scotland.
Consignments originating from production sites in Norwich, Beckton, Rugby, Widford, Leeds and Huddersfield will be consolidated at the Daventry rail depot ahead of transportation to Grangemouth and Mossend.
According to Wincanton's managing director Gordon Scott, all the space on the train in both directions is used
Britvic's logistics director Clive Hooper points out that rail project not only cuts fuel costs, but also improves transport efficiency whilst reducing the company's environmental impact [...more]
Britvic is trialling flavoured shots of Pepsi with a managed pub chain across the UK in a bid to reinvigorate soft drinks in the on-trade.
The trial began in 32 pubs earlier this month, and will continue until February before a decision is made on whether to roll out the product further.
The flavours, which are dispensed into Pepsi at the bar in a similar way to coffee flavours in coffee shops, are apple, cherry, tropical, vanilla and winter spice. [...more]
The UK advertising watchdog has cleared a campaign for Britvic's Tango soft drink, after complaints claimed the adverts were "offensive" and implied oral sex with a bull.
The three poster adverts escaped a ban by the Advertising Standards Authority (ASA), despite attracting 82 complaints from people who read sexual meaning into them.
The first poster states: "Too much Tango made me suck a bull's udder," while the second states: "Too much Tango makes your guffs smell like oranges. Seriously I just did one." The third states: "Too much Tango made me shave my nan. Innit."
The majority of complainants found the ads "offensive, irresponsible and unsuitable for public display", said the ASA in its ruling, published today (11 November). [...more]
A short introduction to the Drinks Industry's Professional & Social Network - InDrinks.
To join InDrinks you need to be a member of LinkedIn. You can join the group here: [...more]
Britvic has cut the amount of glass used in its J2O juice drink to slash packaging and energy use as part of its corporate responsibility strategy.
The lightweighting initiative means that Britvic's 275ml J2O is 20g lighter than before, down from 200g to 180g. The company said that the weight reduction programme will save about 4,000 tonnes of glass per year, the equivalent of 20m bottles at current production levels.
Britvic added that the new bottle design had also led to improvements in filling-line efficiencies because the bottle had been reduced in height by 5mm; and the firm estimated energy savings of 10% due to less glass used during the blowing process.
Britvic has an exciting Business Development Manager role that will give you the opportunity to grow some of the UK's leading FMCG brands including Pepsi, J20 and Robinsons. Responsible for a £multi-million portfolio account, with a Top 4 Grocery customer, this senior account management role will give you the responsibility for delivering Britvic's operational and strategic agenda. This opportunity offers significant and exciting challenges with large rewards for those with the talent, drive and passion to build Britvic's brands. [...more]