Tag Archive | "Bulmers"

Bulmers Launches Summer Blend

Bulmers Launches Summer Blend

A new pear and apple cider under the Bulmers brand marks the start of a "major investment and innovation programme" for the range, the Morning Advertiser can reveal. Bulmers Summer Blend will launch this month as a limited edition in time for summer, the key sales period for cider, and will initially be available in 568ml bottles to existing stockists of Bulmers Original. The variant is lighter in flavour and colour than Bulmers Original and Bulmers Pear and is the "perfect summer cider," said brand owner Heineken UK. [...more]

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