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Calypso launches new Disney-Pixar’s Toy Story 3 soft drink

Calypso launches new Disney-Pixar’s Toy Story 3 soft drink

Calypso has launched a new juice and natural mineral water drink to coincide with the release of Disney-Pixar's Toy Story 3 in 3D. The independent soft drinks company is now taking orders for the beverages so that retailers can stock-up in time for the release of the film, Talkingretail.com reports. Existing Disney movie drinks have been a big hit in the UK, Richard Cooke, Calypso's sales and marketing director told the website. He said that Toy Story 3 has a "large and loyal following" that he expects will create high volume sales of the new beverages. "Our Disney licensed product sales also showed a very healthy 79 per cent increase last year and this category is set to grow despite the adverse trading conditions," Mr Cooke added. Calypso currently produces a number of Disney licensed beverages, including High School Musical Flavoured Waters, Winnie the Pooh Juicy Water and Disney Pixar Sugar Free Freezepops, which come in four flavours. [...more]

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Tuesday, January 23, 9:53 pm

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