Tag Archive | "Cambodian"

Asahi To Rebrand As Upscale In Cambodia

Asahi To Rebrand As Upscale In Cambodia

ASAHI Breweries Ltd plans to reposition its flagship beer brand in the Cambodian market as a premium quality beverage this month, Regional Manager Ken Horigome said Thursday. "We are in the process of changing the location for producing the product for the Cambodian market from being made in Thailand and China to being exported from Japan," he said, adding this move would see a subsequent price increase for Asahi beer to reflect its new status as a "premium brand" in the Kingdom. The Tokyo-based brewery's main product sells for a lower price in Cambodia than in many international markets. Asahi aims to take advantage of increasing domestic demand for premium beer, said Horigome, adding that there were a number of more expensive brands seeing rising sales throughout Southeast Asia. The move upmarket follows on the back of statements in the press this week by Asahi President Hitoshi Ogita that the firm intends to expand its Southeast Asia business by developing both organically and through acquisitions. [...more]

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Thursday, January 18, 3:31 pm

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