Captain Morgan Adds Lime-Flavored Rum
The Captain Morgan rum brand introduces Lime Bite nationwide in December. Marketed by Diageo North America, the silver spiced rum is made by combining the brand's original Captain Morgan Silver Spiced Caribbean rum with natural lime flavors. Diageo touts the new rum as highly versatile for mixing into cocktails. The company suggests that Lime Bite pairs best with lemon-lime soda or beer, and adds that it also complements juice, energy drinks and cola. Lime Bite has 35-percent alcohol-by-volume and will retail for $16.99 a 750-ml. bottle. The latest Captain Morgan expression is the 14th in the brand portfolio, joining Original Spiced, Silver Spiced, Private Stock, 100-Proof Spiced, Tattoo, Long Island Iced Tea and the Parrot Bay flavors. [...more]
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