Carlsberg has sold their interests in the Feldschlosschen Brewery in Dresden, Germany. They have worked hard to protect the jobs of the 172 employees at the brewery and have concluded the sale to Frankfurter Brauhaus. Carlsberg have also sealed an agreement for continued local representation and logistical support through the new owners. The Felschlosschen Brewery […] [...more]
Maximising profitable volume sales and achieving distribution targets by selling the company's brand & product range into specific outlets.
• Driving Rate of Sale by ensuring effective brand merchandising is achieved by creating in store theatre in all outlets.
• Maintaining effective, profitable and long term relationships with customers to develop their business
• Maintain a cost effective journey plan, providing maximum customer contact
• Implement and review local activity in line with National Plan to increase distribution and volume.
• Assess market and industry information and respond to competitor activity [...more]
Carlsberg UK is to supply all guest ales to Punch Tavern's managed
The Danish-based brewer will take over the supply deal from Waverley TBS. It already has an exclusive deal to distribute all drinks in the Punch tenanted and leased estate.
Carlsberg won the contract on the strength of its performance delivering guest cask beer into the leased estate.
The deal will add another 300 firkins of beer a week into the Carlsberg UK's distribution chain and will run until 2012. [...more]
New ad campaign will feature a host of British sporting superstars
Lager giant Carlsberg has revealed World Cup 66 legend Jack Charlton and a host of other sporting stars are set to appear in its latest TV advertising campaign.
Having spent three months asking fans to come up with inspiring team talks the brand will reveal what it describes as "probably the best team talk in the world."
Paul Davies, director of brands and insight at Carlsberg UK, said: "We have been building up to the launch of this ad for some months now. Fans have had their chance to give an inspiring team talk, now it's Carlsberg's chance to give "Probably the Best Team Talk in the world". [...more]
Carlsberg is promising to deliver 16 sporting legends as part of a new World Cup advertising campaign, under the strapline "Probably the best team talk in the world..."
The brewer is keeping exact details of the TV ad under wraps until it is aired on Saturday 8 May during the Football League playoff coverage on Sky, but appearances from 1966 World Cup winner Jack Charlton, Sir Steve Redgrave and Sir Clive Woodward have been confirmed.
"We have been building up to the launch of this ad for some time now," said Paul Davies, director of brands and insight. "We have given fans their chance to give an inspiring team talk, now it's Carlsberg's chance to give 'Probably the best team talk in the world.'" [...more]
The scale of our operation means you can expect challenge and variety in equal measure. Your main tasks will be to provide tactical support to Retail depots and manage the maintenance contractors SLA and engineering standards for both vehicle and MHE fleets. As well as ensuring compliance witht he Retail Logistics Operators Licence and MHE safety obligations, you will monitor KPIs with a view to minimising costs. You'll also be carrying out technical investigations for mechanical failures and providing specialist engineering support to our retail logistics operators. [...more]
Scores of Carlsberg workers walked off their jobs in protest Thursday after the Danish brewer tightened laid-back rules on workplace drinking and removed beer coolers from work sites, a company spokesman said.
The warehouse and production workers in Denmark are rebelling against the company's new alcohol policy, which allows them to drink beer only during lunch hours in the canteen. Previously, they could help themselves to beer throughout the day, from coolers placed around the work sites.
The only restriction was "that you could not be drunk at work. It was up to each and everyone to be responsible," company spokesman Jens Bekke said.
Carlsberg had mulled a stricter drinking policy for years and finally decided to impose the new rules on April 1, prompting protests from the staff. [...more]
Two global rivals may be exploring sharing of production facilities to push ahead in a challenging market.
Global brewing giants and rivals Anheuser Busch InBev (AB InBev) and Carlsberg A/S may have discussed the possibility of an alliance centered around sharing of production and distribution platforms in India's rapidly growing beer market, said at least two sources familiar with the developments.
Preliminary talks have taken place between the senior management of the two brewers in charge of their Asia-Pacific operations, they added.
Both Carlsberg and AB InBev have struggled a bit in their push into one of the fastest growing beer markets in the world. The two brewers have invested in breweries that are operating below optimal utilization as their brands made a sedate start. While sharing of infrastructure between the drinks rivals is not common in the matured markets, there are instances of them working together in Africa to optimise resources in rather difficult operating conditions.
AB InBev spokesperson Michael Torres declined to comment on market speculation, while an emailed query to Carlsberg remained unanswered at the time of posting this report. [...more]
* To meet agreed business objectives in new and existing accounts by maximising profit, distribution and throughputs of Carlsberg Core brands and other stocked products.
* To take ownership for the provision of total Carlsberg Customer Service to individual Customers.
* To achieve targets for both profit and sales growth over an agreed budgeted time frame.
Key Accountabilities include:
* To maximise sales growth and profit with existing customers through management of the customer relationship and utilising the relevant trade marketing initiatives & championing the Service offering via the We Deliver More tool.
* To plan and document business development reviews on a regular systematic basis with all customers to maximise core brand and other volume, profit and distribution.
* To identify, plan and open for trade, an agreed number of prospect accounts at the budgeted volumes and profit margins within the geographical area.
* To feedback all activity, competitor and own via the Customer Record Document (CRD) system to ensure Carlsberg UK competitive advantage is enhanced. [...more]
Achieving production plans within set parameters.
Condition of the working area, plant and machinery.
Implementation of maintenance and / or hygiene plans for the above.
The teams maintain a positive approach to health, safety and environmental legislative responsibilities.
Manage and develop the team to maximise each individuals’ contribution to the overall effectiveness of the team. This will include organising team and individual training programmes and focussing on team flexibility and capability.
Quality conformance in production, involving day to day troubleshooting, problem solving, process optimisation, projects and trials.
Facilitation of continuous improvement activities to push for future results beyond where we are today.
Driving and achievement of team key performance indicators and areas of concentration.
People Management, which includes administration tasks, such as holiday booking, absence management, performance management, coaching and one to ones.
Manicure brand Nails Inc and hairdressing chain Toni & Guy have joined forces with Carlsberg to promote new female-friendly brand, Eve.
Ex-pop-star and footballer's wife Louise Redknapp has also been signed up as the face of Eve, as part of a £3m marketing push.
David Scott, director of customer marketing at Carlsberg, told the Morning Advertiser that the target was to get the brand listed in 5,500 pubs by the end of the year and as a result two thirds of the money would be spent on activities in bars and pubs rather than glossy consumer advertising campaigns.
"What we want to do is really help the venues that stock Eve to get good visibility, staff support and build a loyal consumer base from there," he said. "Our aim is to get a brand ambassador into 70% of UK venues, all of which will be target outlets for the brand. The ambassadors will train staff on serving Eve in a champagne flutes, merchandising and run consumer sampling events." [...more]
Louise Redknapp is to be the face of Carlsberg's female friendly Eve brand as it is rolled out across the UK following a successful trial in Manchester.
The ex-pop star and footballer's wife will appear as part of a £3m marketing campaign for the drink's nationwide launch.
The brewer is positioning the brand as a spritzer-type drink or malted beverage rather than a fruit-flavoured beer in a bid to tap into a gap in the market for women's brands in the on-trade.
Women now account for over £10bn of on-trade revenue, according to Carlsberg. [...more]