Former England and Liverpool legend John Barnes has lent his support to Carlsberg's Team Talk campaign as the World Cup draws closer.
The former Liverpool FC winger who played 79 times for England has done his own Team Talk aimed at inspiring the team which can be seen on Carlsberg's special YouTube site.
"Team Talks are great because there are so many that you can do - it will vary if you're winning, drawing or if you're losing 3-0 at half-time," said Barnes. [...more]
Carlsberg has launched Vintage 3 - the third in an exclusive beer trilogy.
Under the leadership of Jacobsen Brewery's brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark helped develop Vintage 3.
Meanwhile, three artists - Kaspar Bonnén and two artists from the project 'Radiant Copenhagen' - joined forces to create six unique labels that tell the story of what Carlsberg City may look like in the future.
The basic recipe for Vintage 3 was developed in Copenhagen; it was then further developed at Kronenbourg Innovation Centre in France and according to Carlsberg, it is the only currently available beer to be aged in French Côte d'Or oak barrels in JC Jacobsen's original cellar from 1847. [...more]
Tetley's cask is to be brewed by Marston's in Wolverhampton. The decision to take the beer out of Yorkshire has been met with disappointment from the real ale trade body CAMRA.
Carlsberg UK has agreed a long term brewing partnership with Molson Coors Brewing that will see Tetley's Smoothflow being brewed at their Tadcaster brewery in Yorkshire from 2011.
In a separate arrangement, Tetley's cask will be brewed by Marston's in Wolverhampton in the West Midlands.
A statement from Carlsberg UK said: "Marston's are passionate about brewing great quality cask ale, using traditional methods and are one of the biggest cask ale brewers in the country. They have a lot of experience in brewing many different cask ales, both their own and other brewers' brands and we are fully confident that they will deliver the same great tasting, quality cask beer that our drinkers currently enjoy.
"We looked at all realistic options in Yorkshire to brew Tetle [...more]
Using branded glassware can lead to a 14% increase in beer sales, new research from Carlsberg has shown.
The Danish brewing giant is investing in a major campaign stressing the importance of using branded glassware.
Research also showed that 37% of drinkers said they were willing to pay more for a pint if it was served in a branded glass.
Following the research, Carlsberg is offering licensees a buy one get one free offer on branded glassware for the whole of March.
"We want our customers to give drinkers the best pint of Carlsberg possible," said Paul Davies, director of brands and insight at Carlsberg UK.
"And our research has demonstrated that consumers see branded glassware as part and parcel of a great drinking experience in the pub - and they will spend more in your pub as a result." [...more]
Carlsberg stockists can get a free case of branded glasses for every one they order next month, as part of a company campaign promoting the importance of branded glassware.
The brand is also launching branded half pint glasses into the on trade after demand from licensees.
Carlsberg UK found that serving beer in branded glassware led to a 14% increase in beer sales and a potential increase in profit margins - 37% of drinkers said they would pay more for a pint in a branded glass. [...more]
Carlsberg's deal to supply 750 JD Wetherspoon pubs helped it increase market share in the UK.
The Danish brewing giant said that it had "performed particularly well" in the UK market in 2009. Despite a declining beer market -down around 4% - Carlsberg gained both volume and value share in both the on and the off-trade.
Overall it increased its market share by 110 basis points to 14.4%. Profits improved as a result of volume growth and cost cutting and efficiency initiatives. [...more]
Carlsberg , the world's fourth-biggest brewery, said around 600 of its brewery workers and drivers in Denmark went on strike on Friday over pay, halting its beer production in the country.
The 3f union initiated the strike after the firm informed it there would be no local pay rises for blue collar workers this year following a weak Danish market in 2009, Carlsberg spokesman Jens Bakke said.
"Shift workers are being informed as they arrive at work, and some of them have chosen to go home," said Bakke. "That means we are not producing (beer)." [...more]
Carlsberg UK is relaunching its Tetley's Huntsman cask ale emblem as part of a £3m investment.
The Huntsman will appear on all Tetley's cask marketing material including glassware and pump clips throughout the coming months before it fronts a big outdoor campaign later this year.
"The Huntsman is at the very heart of what Tetley's cask ale is all about," said director of brands at Carlsberg UK Paul Davies.
"The Huntsman signifies quality and heritage. In many ways he never went away - but he is now back: front and centre again where he belongs.
The company has also confirmed that it will roll out four seasonal cask ales over 2010, finishing with Christmas beer Northern Cracker.
Some 600 Danish employees of Carlsberg A/S (CPH: CARL B) have stopped working today after the brewer informed them that there will be no salary increases in 2010, local media reported. [...more]
Carlsberg's sales in Russia for the fourth quarter of 2009 are to be higher than previously expected, the company has announced.
Russian beer excise duty is to increase 200 per cent from the start of next year, causing Russian Carlsberg fans to stock up on their favourite beer this month.
Carlsberg expects that this will increase its operating profit by around DKK300 million (£35.8 million).
The company said that this, in turn, will push its operating profit for the year to "at least DKK9.3 billion" (£1.1 billion), which is DKK3 billion more than previously predicted.
Danish brewing company Carlsberg has finally denied intentions to build a new factory in Kharkov despite recent reports of the Ukrainian media. The company sees no prospects for increased production due to the crisis and decreasing beer consumption in Ukraine.
Last week, during an investment forum IFIK held in Kharkov some experts stated that Carlsberg Group "is planning invest $30-40 million to build its plant in the region. However according to Slavutich Carlsberg Group CEO Peter Chernyshov, the company has abandoned plans to build its new Ukrainian plant. [...more]
To raise capacity by 1.5 mln hcl at remaining UK brewery
* Increase takes net UK capacity cut in 2011 to 1.5 mln hcl
* UK market still tough amid overcapacity, falling demand
COPENHAGEN, Dec 2 - Danish brewer Carlsberg (CARLb.CO) will expand its Northampton site to offset half the capacity cut that will come from closing its operation in Leeds in 2011 as it adjusts to a tough British market.
Under pressure to cut costs to stay competitive, the world's fourth-biggest brewer said a year ago it was to close its Tetley's brewery in 2011 and concentrate production in Britain at Northampton.
Carlsberg will expand annual capacity at Northampton, 100 km north of London, by a third to 6 million hectolitres by mid-2011, it said on Wednesday. [...more]