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Champagne Bureau Launches Campaign To protect Wine Origins

Champagne Bureau Launches Campaign To protect Wine Origins

The US Champagne Bureau has launched an ad campaign to persuade lawmakers to protect place names on wines sold in the US. "Unmask the Truth" aims to rally consumers and features a mask over a sparkling wine bottle mislabelled "American Champagne". It asks consumers to voice their support for truthful wine labels that ensure consumers know where their wine comes from. Champagne Bureau director Sam Heitner said: "With consumers paying even more attention to how they spend their hard-earned dollars, we believe it is equally important that US consumers be clearly informed about where their wines come from. [...more]

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Wednesday, November 22, 7:32 am

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