Beijing Yanjing Beer Group Corporation, China’s third-biggest beer brewer by sales, is expanding in its traditional best-selling area of the Inner Mongolia autonomous region, by purchasing a local brand called Jinchuan. Yanjing’s Shenzhen-listed subsidiary Beijing Yanjing Brewery Co Ltd bought a 96 percent stake in Inner Mongolia Jinchuan Health Care Beer High Tech Co Ltd […] [...more]
Japanese beer manufacturer Asahi Breweries has announced that it plans to become one of the world's top ten food companies, through acquisition and by expanding its business in China.
Naoki Izumiya, a senior managing director of Asahi, told media that Asahi aims to rank among the world's top ten food companies through acquisition and plans to enhance its liquor, beverage, and food businesses in China and other overseas markets. Naoki Izumiya added that the company also plans to achieve a JPY2 trillion sales target by 2015. [...more]
China Resources Snow Breweries Limited, which is 49% owned by the world's second-largest brewer SABMiller, inaugurated its new unit inYichun, Heilongjiang Province on Dec. 28.
The new unit, capable of producing 50,000 kiloliters of beer per year, will help boost the economic development of Yichun as well as the Xiao Xinganling region, according to Wang Aiwen, Yichun's mayor, who attended the opening ceremony yesterday.
CR Snow Breweries runs more than 60 breweries in mainland China and its Snow brand beer is the world's top-selling beer, with a production capacity of 7 million kiloliters. [...more]
Suntory Holdings has announced that it is to sell its soft drinks in the Chinese province of Guangdong in 2010 with the aid of US food and drink giant PepsiCo.
Two of the Japanese beverage company's dairy-based drinks will be the first of Suntory Holdings' products to be marketed in the region.
The company said it hopes to increase sales in China to 20 billion yen (£136.1 million), which is five times the amount it made in 2009.
Suntory was founded in 1899 and its business portfolio now includes alcoholic and soft beverages, foods and flowers.
In November, Suntory Holdings announced it had completed the acquisition of the Orangina Schweppes Group. It said that this acquisition will provide it with a "solid platform" in the European soft drinks business. [...more]
Suntory Holdings Ltd. plans to sell beverages in China from next year through a distribution alliance with PepsiCo Inc., Suntory spokeswoman Aya Takemoto said.
The companies plan to sign a contract next month to allow two Suntory dairy products to be distributed through regional PepsiCo-affiliated sales companies, she said.
Suntory aims to increase Chinese beverage sales fivefold to 20 billion yen ($219 million) in 2012 from 2009 through the alliance with PepisCo, Nikkei English News reported earlier.
Tsingtao Brewery has signed a multi-year agreement with the NBA Cleveland Cavaliers to become the exclusive Chinese beer of Quicken Loan Arena, the Cavaliers home court.
In addition to being the exclusive Chinese beer of Quicken Loans Arena, the partnership also includes LED signage during Cavaliers games, permanent signage inside Quicken Loans Arena for all arena events, basket pole pad signage for Cavaliers games, ad placement in the Cavaliers official game night program, a strong presence on Cavaliers digital properties and more.
"Tsingtao's partnership with this NBA team is a great way for the No. 1 Chinese beer in the U.S. to gain exposure and increase sales," says Paul Verdu, vice president of markeing for Crown Imports, the exclusive U.S. importer for Tsingtao. [...more]
The Cleveland Cavaliers are seeing the first benefits of being partly owned by Chinese investors after this week's announcement that brewing giant Tsingtao have put pen to paper on a multi-year home court multi-million dollars advertising contract.
The deal with the Tsingtao Brewing Company is the first sign Cavaliers fans have seen of the influence of one of the fastest rising names in Chinese sport: Kenny HUANG Jianhua, a 46-year-old Chinese businessman who is leading the investment group buying a 15 percent share in the Cavaliers.
The net result is that the interest among China's legion of NBA fans in the Cavaliers has grown to such an extent that 34 of the Cavs' games this season are scheduled to be broadcast in the world's biggest television market; hence, China's leading global beer brand investing in a presence at all events at Cleveland's Quickens Loan Arena. [...more]
Coca-Cola has plans to create more bottling plants in China over the next ten years in an attempt to increase sales across the country's middle-class threefold.
Doug Jackson, president of Coca-Cola's China business unit, said the company also had plans to distribute more Coke-branded refrigerators to Chinese bars, restaurants and supermarkets by 2020, the Financial Times reported.
Currently there is an average of seven coolers per 10,000 and the company hopes to increase this to around 40 by 2020, according to the newspaper [...more]
Jinro, a liquor maker based in South Korea, has said that its is going to sell a new soju brand in China starting next month. The company said that soju is a diluted Vodka-like liquor with 35% alcohol content.
The company said that it has come out with a new type of soju with an alcohol content of 20%, over the past two and half years that is produced by blending spirits with water and bamboo flavorings. [...more]
Asia Pacific Breweries (APB) has announced changes in its senior management team with the appointment of two new regional directors and a general manager.
On December 1st, Mr Malcolm Tan will assume the position of regional director, leading and overseeing the company's operations, businesses and investments in China.
Current general manager Mr Bennett Neo is to assume the role of regional director of Singapore Cluster and Cambodia Brewery Limited (CBL). His new role will include being accountable for APB's export markets under Tiger Export Private. [...more]
The Mitsui trading company and the world renowned Japanese Asahi Breweries announced a new partnership, which will create a joint venture company trading as Advanced Yeast Technologies Japan between Mitsui and Asahi. Global animal health company, Alltech with more than 28 years' experience in the area of yeast production, processing and development will provide the research and development required to bring the products of this collaboration to the commercial marketplace. By 2014, 20 billion yen ($200 million/€158 million) in sales is targeted by the company.
President and founder of Alltech, Dr. Pearse Lyons commented: "With our global vision, ability to operate locally in 113 countries and continually developing R&D facilities, Alltech is the ideal partner for this venture. We have been working with Mitsui for over 25 years and look forward to making these plans a reality. Further, as title sponsor of the Alltech FEI World Equestrian Games 2010TM, Alltech will construct international pavilions, where the tastes and flavours of countries including Japan will be showcased to the world." [...more]
Asahi Brewery Co. President Hitoshi Ogita has expressed his intention to seek a business tie-up between soft drink affiliate Asahi Soft Drinks Co. and other makers in the industry.
Ogita revealed this during a recent interview with The Yomiuri Shimbun when he was asked about Asahi Brewery's merger and acquisition strategy.
The Asahi Brewery president also indicated he would consider offers or proposals for its food businesses on a "case-by-case basis".
The comments were given amid signs that the domestic market for alcohol and soft drinks is continuing to shrink, and after news that negotiations had started between Kirin Holdings Co. and Suntory Holdings Co. over a management integration deal. [...more]