Tag Archive | "Christiano Ronaldo"

Ronaldo’s Soccerade Takes on Lucozade

Ronaldo’s Soccerade Takes on Lucozade

Cristiano Ronaldo's natural sports drink, Soccerade, has been taking the grass roots football arena by storm, and now a multimillion pound national marketing programme is kicking off to drive home its natural and caffeine-free credentials to the independent and convenience retail sector. The brand hopes to cash in on the combined £15bn sports and energy drink sectors in the UK. In Portugal, the brand attained a 9% market share overnight after launch, and it enjoys growing share in Germany. An international rollout is planned to distribute through a further 60 countries. The product is used and endorsed by Fifa World Player of the Year, Cristiano Ronaldo, who will feature on all POS and marketing material. [...more]

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Friday, October 20, 5:49 pm

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