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Coca-Cola seeks agency to bring 5 Alive

Coca-Cola seeks agency to bring 5 Alive

CCE is looking to support the brand, which has not had any significant marketing behind it in recent years. Previous slogans have included 'Feel Alive' and have carried the tagline '5 Alive is a juicy blend with five fruits that's fun for all the family'. Nitro is understood to be the last agency to have worked on the account. In 2005, it acquired the agency Soul that had created a £3.5m TV advertising campaign in 2003. There is, however, no incumbent on the account. [...more]

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Thursday, November 23, 12:51 pm

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