Tag Archive | "coca-cola"

Relentless launches “Libertus” Brand extension in the UK

Relentless launches “Libertus” Brand extension in the UK

Coca-Cola Enterprises have added a sugar free extension to their Relentless range in the UK off trade. Stuart Agates, Head of Energy at Coca-cola Enterprises said: “Relentless continues to offer retailers a great sales opportunity, it’s performing extremely well and is now worth £52.2m. 90% of Relentless shoppers want diet drinks on the go, so […] [...more]

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Coca-Cola Company Launches New World Cup Promotion

Coca-Cola Company Launches New World Cup Promotion

A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup. Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition. As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]

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Coca-Cola Hellenic announces first quarter 2010 results

Coca-Cola Hellenic announces first quarter 2010 results

Coca-Cola Hellenic achieved free cash flow of 65 million (£56.4 million) in the first quarter of 2010, which is an increase of 56 million (£48.6 million) compared to the same period of last year. The company sold 431 million unit cases of its beverage products, which is two per cent less than the volume sold the first quarter of 2009. Net sales revenue of 1.4 billion (£1.2 billion) was achieved, which is stable compared to last year. [...more]

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Coca-Cola India To Help Discover Football Talent in Goa

Coca-Cola India To Help Discover Football Talent in Goa

Coca-Cola India has partnered with Goa Football Association (GFA) to organise The Coca-Cola Celebration Cup - a grassroots level championship aimed at discovering young promising footballers in Goa. A special event to announce this new partnership was held and was attended by Brahmanand Sankhwalkar, a former international goalkeeper and Bruno Coutinho, another prominent Indian footballer. Some 48 village teams of children aged 16 and under are taking part in the tournament, which is a part of Coca-Cola India's promotions surrounding the FIFA World Cup in India. [...more]

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India Launches Limca Book of Records Quiz 2010

India Launches Limca Book of Records Quiz 2010

Coca-Cola in India has launched the Limca Book of Records Quiz 2010 following the huge success it enjoyed last year. The aim of the quiz is to promote knowledge and awareness amongst the young members of the country's society. As part of the multi-city initiative, a series of competitions are to take place in 3,500 schools across 100 Indian cities between now and December. Ricardo Fort, vice-president of marketing at Coca-Cola India, said that Coca-Cola India believes that education is the "basis for social change". [...more]

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New Soft Drinks To Launch in Bangladesh

New Soft Drinks To Launch in Bangladesh

Dada Consumer Products is launching a group of new soft drinks in Bangladesh. The sister company of Elias Brothers is to manufacture and market the flavoured and carbonated bottled waters, called Icy, from next week, the Financial Express Bangladesh reports. Customers will be able to buy the soft drinks in four flavours - apple, strawberry, lemon and cola. [...more]

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Coca-Cola Criticised For ‘Promoting Pulling a Sickie’

Coca-Cola Criticised For ‘Promoting Pulling a Sickie’

The Coca-Cola Company has faced criticism this week over a label on one of its brands that appears to promote taking sick days from work without actually being ill. Glaceau Vitamin Water's labels read: "If you've had to use sick days because you've actually been sick, then you're seriously missing out." It goes on to suggest staying "perky" and just not going into work. The Forum of Private Business has been angered by the packaging's advice and has said that a company as big as Coca-Cola "should know better". Coca-Cola claims that the advice was meant to be tongue-in-cheek and was in no way a serious recommendation. [...more]

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Hindustan Coca-Cola Beverages Pvt to help restore Indian lake

Hindustan Coca-Cola Beverages Pvt to help restore Indian lake

Hindustan Coca-Cola Beverages Pvt Limited has launched a project to rejuvenate Nemam Lake in Tamil Nadu, southern India. In partnership with the District Rural Development Agency and award-winning non-governmental organisation Siruthuli, the 1,000-acre lake will be restored in phases using funding of $1 million (£647,920). A traditional ground breaking ceremony marked the launch of the project in the presence of Thiru Irial Finan, president of the bottling investment group and supply chain at the Coca-Cola Company, and Thiru T Krishnakumar, chief executive officer at Hindustan Coca-Cola Beverages Pvt. [...more]

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UK: Coca-Cola Enterprises and Diageo GB to Launch Joint marketing campaign

UK: Coca-Cola Enterprises and Diageo GB to Launch Joint marketing campaign

Coca-Cola Enterprises (CCE) and Diageo Great Britain (Diageo GB) are launching their biggest joint marketing campaign to date with the aim of increasing spirit and mixer sales in the off-trade. Over £4 million has been invested in the campaign by the two companies to help retailers in promoting long mixed spirit drinks. Radio, print, outdoor and in-outlet point-of-sale adverts will carry the strapline Together for a Better Summer, aiming to reach 95 per cent of the adult population. [...more]

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Agrani Sanskritik Parishad win Sprite Gully Cricket Championship Season II

Agrani Sanskritik Parishad win Sprite Gully Cricket Championship Season II

Coca-Cola India has announced Agrani Sanskritik Parishad as the victors in the Sprite Gully Cricket Championship Season II. The team of young budding cricketers from Durgapur, West Bengal, beat team Annex, from Kolkata, also in West Bengal, to win in the national finals of the competition. Samar Kar, vice-president of the Cricket Association of Bengal, presented the winner's trophy to the victors at Kolkata's Deshopriya Park. Arijit Mitra, general manager of franchise operations at Coca-Cola India, was also present at the event. [...more]

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Coca-Cola Hellenic Bottling’s Board of Directors Appoints New Member

Coca-Cola Hellenic Bottling’s Board of Directors Appoints New Member

Coca-Cola Hellenic Bottling Company S A has appointed Christos Ioannou as a member of its board of directors. Mr Ioannou is stepping in to replace Samir Toubassy, who retired from the board in 2009. He has also been nominated to succeed Antonio D'Amato as a member of the audit committee of the company. [...more]

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Coke Hits £1bn During Recession

Coke Hits £1bn During Recession

Coca-Cola has broken the £1bn retail sales barrier in the UK, showing a strong performance during the recession. It is the first time ever that the combined sales of the Coca-Cola, Diet Coke and Coke Zero brands have broken through the £1bn barrier. The 'MyCoke' portfolio which includes Coca-Cola, Diet Coke and Coca-Cola Zero showed a 4.7% year-on-year sales increase to £1.01bn. [...more]

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