Coca-Cola has launched a report which identifies a £1.4bn growth opportunity for soft drinks within the next five years.
The findings stem from its report, launched this week, entitled 'Open More Business', which is the result of a £2m research programme over the last three years.
The opportunity, which can be found in all channels including the on and off-trades, can be identified when Great Britain is compared with neighbouring countries such as Ireland, Belgium and Norway, which have a higher per capita level of soft drinks consumption.
"Great Britain is 37th in the World in terms of its per capita consumption of soft drinks," explained CCE managing director Simon Baldry. "There are countries with similar climates which have higher consumption rates because of the way suppliers have marketed the business."
The company also launched its Collaboration Learning and Insights Centre (CLIC) this week, which uses virtual store technology to analyse merchandising solutions across all channels.
"It allows us to test a much wider variety of layouts and understand different relationships between a pub and a supermarket for example," said Baldry. "We can look at our virtual pub decked out in different ways and get insight from this."
For the on-trade Baldry said the technology would help to develop a better awareness for soft drinks in outlets by enhancing areas such as menu illustration and behind the bar displays. It could also help the on-trade to explore new avenues. [...more]
Coca-Cola Enterprises' board of directors has elected a new member - Phoebe Wood.
Ms Wood, 56, will take up her role on April 22nd. She has over 30 years of experience in international finance and operations management.
Her former positions include vice chairman and chief financial officer of the Brown-Forman Corporation in Louisville, Kentucky.
Ms Wood also previously held financial management roles with Motorola (Propel) Corporation and Atlantic Richfield Company. [...more]
Coca-Cola Enterprises' brand Diet Coke has launched a new on-pack promotion.
As part of the multi-million pound brand campaign, packaging of the entire range has undergone a makeover and it has formed partnerships with popular magazines and a leading fashion website.
Coca-Cola hopes these changes will make the brand more appealing to fashion and beauty-conscious consumers.
As part of the Know the Look on-pack promotion, consumers can win free copies of More, Heat, Grazia and Closer magazines when they buy two-litre bottles and multipacks of six, eight, ten, 12 and 15 cans.
Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: "We're incredibly excited about this promotion and it's fantastic to be able to offer consumers such amazing prizes." [...more]
The deal would allow Coca-Cola, the world's largest soft drink maker, to take over a leading position on the Russian juice market from rival PepsiCo (PEP.N), which together with Pepsi Bottling Group Inc (PBG.N), owns Russia's largest juice maker Lebedyansky.
Lion Capital bought a 75 percent stake in Russia's fourth-largest juice maker in 2007 and is now offering to sell it, two sources close to Nidan Soki told Reuters.
"Coca-Cola is one of the pretenders," a source close to the deal participants said.
Another source, familiar with Lion Capital's plans, said that the fund had been looking for a buyer since November 2009, adding that "the deal between Nidan and Coca-Cola is very likely this year."
Coca-Cola owns Russian juice maker Multon, through which it controls nearly 22 percent of the Russian juice market, according to research group Business Analitika. [...more]
A new coca leaf-based soft drink is to be produced in Bolivia and may go by the name of Coca Colla.
Coca leaves, when chewed or stewed in a tea, act as a mild stimulant that wards off hunger and helps to prevent high altitude sickness. Cultivation of the plant in small quantities is currently permitted in Bolivia and Peru.
Speaking to EFE News Services, Victor Hugo Vazquez, the deputy minister of rural development, said: "At the beginning it is a private initiative to produce an energy drink from coca, but we are seeing how we can give it impetus, because the industrialisation of coca interests us." [...more]
Maputo - Despite promises of 24 hour production and distribution of its soft drinks, the company Coca-Cola Sabco has failed miserably to supply the Maputo market at precisely the time of year when there is the greatest demand for its products.
The 300 millilitre bottles of Coca-Cola, Fanta, Sprite and their sister drinks were completely unavailable in the supermarkets visited by AIM over the past few days. Just a few cans of some of the less popular drinks were available.
In the wholesale deposits, the drinks were sometimes available, but at exorbitant prices. Coca-Cola Sabco's recommended wholesale price is 148 meticais (about 5.5 US dollars) for a crate of 24 330 millilitre bottles. But AIM has found these crates on sale for 240 or 250 meticais.
The speculators are sometimes denounced to the authorities, and the independent television station STV reported one instance of trade inspectors descending on one greedy wholesaler and fining him for his extortionate prices.
But the inspectors cannot be everywhere, and disgruntled consumers find themselv [...more]
Designated drivers in Australia are enjoying free soft drinks over the festive period in an attempt to reduce the instances of drink driving in the country.
Those driving wear wrist bands to make themselves known to the bar staff of participating pubs.
The scheme will run until January 3rd 2010 and has been welcomed by the Australian Hotels Association.
The makers of Coca-Cola and Pepsi carbonated beverages in New Zealand have agreed to stop supplying their high-sugar beverages to schools in the country.
In a self regulatory measure to improve the health of children in New Zealand schools, Coca-Cola Amatil (NZ) and Frucor Beverages signed an agreement with the ministers of health and education. [...more]
Coca-Cola has hired Peter Andre as a celebrity busker as part of its sponsorship of London Underground busking spots.
The popstar will hold a one-off performance for shoppers at a mystery outdoor Central London location. It is the first time the celebrity has teamed up with Coca-Cola.
Andre will sing his current single, 'Unconditional', as well as a selection of festive songs. The event will help to raise funds and awareness for 95.8 Capital FM's, Help a London Child, which helps London's less advantaged and most vulnerable children and young people. [...more]
The Coca-Cola Company and Pepsi Incorporated have been accused of attempting to increase their presence in Mexican schools to make up for the revenue lost after being ordered to withdraw from schools in America.
In 2006, new School Beverage Guidelines were announced in the United States. These stated that high calorie soft drinks should be removed from educational establishments.
Speaking to the Latin American Herald Tribune, Alejandro Calvillo, president of a Mexican consumer protection organisation called EPC, said: "By contrast, in Mexico soft drink companies have developed strategies to position themselves more solidly inside schools with programs like Coca-Cola's WellBeing Movement and PepsiCo's Live Healthy." [...more]
Beverages in the Coca-Cola Company's PlantBottle packaging are now arriving in stores worldwide.
Coca-Cola aims to produce two billion of the special PET plastic bottles by the end of next year.
The new bottles are 100 per cent recyclable and are helping to cut down the company's use of the non-renewable source petroleum as they are made partially from plants.
Muhtar Kent, chairman and chief executive officer at the Coca-Cola Company, said: "Today, we are taking a major step along our sustainable packaging journey as the Coca-Cola Company becomes the first-to-market with a recyclable PET plastic bottle made partially from plants."
The packaging has been rolled out in a number of countries, including Denmark, where Coca-Cola, Coca-Cola Light and Coca-Cola Zero in 500ml and two-litre sizes are now available in PlantBottles. [...more]
The Coca-Cola Company has revealed its new uniform packaging for key brands from its family of juice beverages.
Over 100 juices and juice drink brands are produced by the company and are sold in 145 countries. After conducting consumer research in many of these countries, it has designed the new packaging so that it stands out more on the shelves of supermarkets and other outlets and is more cost efficient to produce.
Guy Wollaert, general manager of the Global Juice Center at the Coca-Cola Company, said: "The scale and magnitude of this worldwide rebranding effort is significant for our juice business." [...more]