Tag Archive | "Diageo & Coca-Cola"

Coca-Cola Enterprises and Diageo Launch Mixed Spirit Drinks Initiative

Coca-Cola Enterprises and Diageo Launch Mixed Spirit Drinks Initiative

Coca-Cola Enterprises and Diageo Great Britain are launching a long-term joint initiative in Great Britain to create mixed spirit drinks. Over 10,000 free trade pubs and bars across the UK will receive point-of-sale materials and consumer marketing to promote Coca-Cola products with some of Britain's best known alcoholic brands, including Gordon's gin, Pimm's, Smirnoff vodka and Bells whisky. The companies have invested over £4 million in the initiative. Dave McNulty, trading director on-premise at Coca-Cola Enterprises, said: "It makes sense for the leading spirit and mixer brands to work together to ensure consumers are getting the most out of their mixed drink experience and offers new opportunities for innovation across these iconic brands." [...more]

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Diageo and Coca-Cola Enterprises Announce Joint on-Trade Campaign

Diageo and Coca-Cola Enterprises Announce Joint on-Trade Campaign

The companies are investing a combined total of £4m in the initiative, which will promote Gordon's & Schweppes tonic, Smirnoff & Coca-Cola, Pimm's & Schweppes lemonade and Bell's & Coca-Cola. A consumer campaign will run through the summer alongside an on-trade push, which will include PoS and branded glassware kits given to over 10,000 outlets. "Our commitment to licensees is to help them make more money by providing outlets with the ability to serve fantastic finished drinks," said Diageo sales director, David Smith. "Our work with CCE will see great category growth and should see repeat footfall for licensees." [...more]

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Sunday, September 24, 5:07 am

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