Tag Archive | "Dooley’s"

Dooley’s Gets Marketing Push

Dooley’s Gets Marketing Push

Dooley's Original toffee & vodka has launched a consumer lifestyle magazine to help promote the drink. 'Toffee Times' is the biggest ever direct marketing initiative for the cream liqueur brand and the first issue has been distributed to one million households, targeting 24-40 year old women.
The magazine combines lifestyle tips with features on current trends including celebrity interviews, a reader competition and Dooley's inspired dessert recipes. Inside the magazine readers will also find a voucher worth £1.50 off their next bottle of Dooley's. [...more]

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