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Dr Pepper Celebrates Its 125th Anniversary

Dr Pepper Celebrates Its 125th Anniversary

Raise a bottle of Dr Pepper today to toast the 125th anniversary of America's oldest major soft drink. Since its modest beginnings in 1885 as the concoction Charles Alderton created at Morrison's Old Corner Drug Store in Waco, Texas, the drink formerly known as the "Waco" has grown into a beloved national brand. After it was first poured, Dr Pepper gained such widespread consumer favor that other soda fountain operators began buying the syrup from the Old Corner Drug Store. In 1904, Dr Pepper made its nationwide debut when it was introduced to almost 20 million people attending the World's Fair Exposition in St. Louis. Now, 125 years later, legions of passionate fans enjoy the 23 flavors of Dr Pepper's unique, refreshing taste. "Dr Pepper has an unrivaled taste and a maverick spirit," said Tony Jacobs, vice president of marketing for Dr Pepper. "Starting out 125 years ago as a regional drink, Dr Pepper has expanded into a revered national brand by connecting with consumers because of its unique taste and the brand's dedication to making emotional connections with its consumers." [...more]

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Dr Pepper Offers Fans Exclusive Gaming Content

Dr Pepper Offers Fans Exclusive Gaming Content

Dr Pepper fans now have access to the exclusive content of certain computer games, thanks to a new marketing programme with Electronic Arts Incorporated (EA). Consumers who buy 20-ounce bottles of Dr Pepper can download new content in EA games including Battlefield Heroes, Battlefield: Bad Company 2, Mass Effect 2, Spore and The Sims 3. Virtual clothes for Sims characters can be accessed as can body parts for Spore creatures. [...more]

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Busta Rhymes to endorse Dr.Peppers Venom Energy Drinks – Wicked!

Busta Rhymes to endorse Dr.Peppers Venom Energy Drinks – Wicked!

Would you like Venom with that Sir? Rapper Busta Rhymes has announced his endorsement of a delicious-sounding energy drink called Venom Energy. [...more]

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Dr. Pepper show stronger Q3 results

Dr. Pepper show stronger Q3 results

Dr Pepper Snapple Group Inc. (DPS), a leading producer of flavored beverages in North America and the Caribbean, reported strong third-quarter earnings of 59 cents per share, compared to 41 cents in the year-earlier quarter. Excluding the one-time non-recurring items, earnings for the quarter came at 54 cents per share versus 45 cents in the year-ago period. [...more]

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Dr.Pepper to present results on Mar 26th

Dr.Pepper to present results on Mar 26th

Dr Pepper Snapple Group to Webcast Conference Call and Slide Presentation on Fourth Quarter and Full Year 2008 Earnings [...more]

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Monday, October 23, 6:13 am

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