The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry.
Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge." [...more]
We are very pleased to welcome Jerry to the board of directors and believe his experience across a number of industries, including beverage alcohol, will provide excellent guidance and we look forward to the contributions he will make to the organization," said Constellation's Chairman of the Board Richard Sands.
Fowden joined Cott Corporation in 2007 and served in the company's international operating segments. He was named CEO in 2009. Prior to joining Cott, he managed European geographies for InBev, now ABInBev. Fowden resides in Tampa, Fla. [...more]
Foster's has appointed a former police officer to its board of directors.
Christine Nixon joined Foster's Group as a non-executive director at the beginning of April.
Foster's Chairman, David Crawford said: "On behalf of shareholders I am very pleased to welcome Christine to the Foster's Board.
"Christine's leadership, management experience and her strong community focus will be an asset at the Foster's Board table."
After a career in the NSW and Victorian Police force, Nixon became Victoria's first female chief commissioner, leading a team of 14,000 staff and managing a $1.7 billion budget for eight years before her retirement in February 2009. [...more]
Peter Kay is to return as the face of John Smith's ale.
He will make his first appearance as the face of the brand he previously represented between 2002 and 2005 today when he presents the winner's trophy at the John Smith's Grand National at Aintree.
Brand-owner Heineken UK said the comedian's previous No Nonsense campaign for the brand, which featured the "Ave it!" football and "Top Bombing!" diving adverts, had been one of the most popular advertising campaigns in the world.
"They won international awards and genuine affection in the hearts and minds of the nation," said Gareth Turner, senior brand manager. "We're living through some of the toughest times that anyone can remember and there's never been a better time to champion a return to the values of no nonsense, straight-talking and we know Peter Kay is the perfect man for the job." [...more]
Richard Brancik, the captain of the Olomouc ice hockey team in the Czech Republic, has worked a shift at the Radegast Brewery, having lost a bet.
Before the big league play-offs started, Mr Brancik made a bet with Petr Kouble, a representative of the Radegast Brewery, on whether the Kohouti team would make it to the finals.
As the team lost, Brancik had to exchange his ice hockey equipment for utility gloves, and jersey for a reflective vest.
He joined the beer distribution and loading team and had the responsibility of preparing pallets of beer for customers.
"I was guessing I wouldn't get a desk job with a comfortable chair. But I don't mind physical work, so I was okay with it," said Mr Brancik.
Back in February, when Mr Brancik agreed to the bet, he said he hoped that, if he lost it, he could be given something interesting to do at the brewery: "Maybe I would be good as a taster, I certainly know good beer." [...more]
Absolut vodka has teamed up with hip hop star Jay-Z to bring consumers a 14 minute documentary about the music star.
‘NY-Z’ looks at the life of New-Yorker Shawn ‘Jay-Z’ Carter as he prepares for his September 11th (2009) benefit concert at Madison Square Garden.
According to Absolut, the collaboration between Jay-Z and Absolut “reinforces the brand’s pioneering and culture-shaping credentials”. Absolut began its collaborations with artists in the 1980’s when the brand worked with Andy Warhol and Keith Haring.
Jay-Z’s Madison Sq Garden performance was part of the Absolut concert series. [...more]
Australian Vintage’s chief executive, Dane Hudson has left the company to “pursue other interest”, according to AV’s chairman Ian Ferrier.
In an official statement the board says it will commence a search process to appoint a new CEO once a decision is made concerning the proposed merger with Constellation Brands.
Neil McGuigan, AVL’s general manager of production and supply, has been appointed interim CEO. [...more]
PREMIER John Brumby has hailed the appointment of Christine Nixon to the Foster's board as a positive step towards gender equality.
Global beverages group Foster's Group Ltd has appointed the former chief commissioner of Victoria Police to the board as a non-executive director.
"I think it's great to see more women on boards," Mr Brumby said.
"One of the problems we have got with boards is there's hardly any women on them at the major companies around Australia.
"Frankly, Australia is way behind the rest of the world.
"She is a distinguished woman with a great career, her performance in terms of bushfire recovery has been exemplary, her performance as the chief commissioner was exemplary, so she's a great appointment.
"In terms of alcohol, she's got strong views," Mr Brumby added. "You saw those when she was chief commissioner and I'm sure she will express those views on the board of Foster's."
The appointment is effective from today. [...more]
Drinks giant looks within as vice-president for Smirnoff makes the step up.
Diageo has appointed Philip Gladman as marketing director for its British business.
He will be responsible for marketing brands, including Guinness, Smirnoff and Baileys, category marketing and the company’s responsible drinking marketing efforts.
He steps up from his role as senior vice-president for Smirnoff and will start in June.
Diageo recently reported net sales in Britain grew 5% in the six months to 31 December. The company credited “focused” marketing activity such as the Guinness 250th anniversary campaign and the “Be There” activity for Smirnoff for the sales lift.
The company has recently repositioned its Guinness brand in the UK. The “Bring it to Life” strategy aims to position the drink as one to be enjoyed in group situations at home to tap into the increase in at-home drinking. The brand posted its highest ever share of the UK beer category in the on-trade at 7.6% in the second half of 2009.
Gary Whitlie has been appointed as the new president of Romanian Ursus Breweries.
The 53 year old, who has worked for the SABMiller Group for the past 26 years, will take over the role in June.
Mr Whitlie has held a variety of senior financial positions and has managed three business entities. [...more]
Louise Redknapp is to be the face of Carlsberg's female friendly Eve brand as it is rolled out across the UK following a successful trial in Manchester.
The ex-pop star and footballer's wife will appear as part of a £3m marketing campaign for the drink's nationwide launch.
The brewer is positioning the brand as a spritzer-type drink or malted beverage rather than a fruit-flavoured beer in a bid to tap into a gap in the market for women's brands in the on-trade.
Women now account for over £10bn of on-trade revenue, according to Carlsberg. [...more]
Coca-Cola Hellenic Bottling Company S A has appointed Christos Ioannou as a member of its board of directors.
Mr Ioannou is stepping in to replace Samir Toubassy, who retired from the board in 2009.
He has also been nominated to succeed Antonio D'Amato as a member of the audit committee of the company. [...more]