Tag Archive | "E.J.Gallo"

E&J Gallo To Drive World Cup Wine

E&J Gallo To Drive World Cup Wine

E&J Gallo has created a summer cocktail to give World Cup fans an alternative to beer. The Gallo Rosito - a blend of the brand's White Grenache or White Zinfandel, ginger ale and fresh fruit - features as part of the 2010 strategy for its Gallo Family Vineyard portfolio. "We want to drive rosé through the on-trade," said vice president EMEA George Marsden. "Who says wine has to take a back seat during the World Cup? We have tied up with Sky Sports presenter Georgie Thompson to get White Zinfandel talked about in this beer-driven period." The Californian-based family-owned wine producer restructured its portfolio last year, leaving five core brands for it to focus on in the UK and Europe for 2010: Gallo Family Vineyards, Carlo Rossi, Turning Leaf, Redwood Creek and Barefoot. [...more]

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