Tag Archive | "energy drink"

Stoli And Red Bull Take To The Skies

Stoli And Red Bull Take To The Skies

Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme. The Red Bull Air Race World Championship is an annual event that was established by Red Bull in 2003. The motor sport competition features the world's best race pilots, who are challenged to navigate a complex obstacle course consisting of 'Air Gates' whilst racing against the clock. As the official supporter of team Paul Bonhomme, Stolichnaya branding will appear on the aircraft and the pilot's uniform, as well as on floating barges within the track. The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year. [...more]

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New Energy Drink Launched In UK

New Energy Drink Launched In UK

All Day Energy launched a range of liquid energy products called iShot Energy earlier this week in the UK. The beverages have been scientifically developed with a unique combination of B vitamins, amino acids, antioxidants and herbs. Kursat Uysal, managing director of All Day Energy, said that the company decided to launch iShot Energy at the Convenience Retail Show at NEC, Birmingham (March 21st - 24th) because it is a "specialised and dedicated exhibition for [the] convenience sector which is our largest target market". [...more]

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Gatorade Evolves From Sports Drink to Sports Performance Innovation Company

Gatorade Evolves From Sports Drink to Sports Performance Innovation Company

Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on its hydration expertise and staking out new ground by delivering a broader product line to help address the sports performance needs of more athletes. Scientists from the Gatorade Sports Science Institute worked with some of the world's greatest athletes to create the G Series, a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition. The G Series will debut on the sidelines of Super Bowl XLIV along with redesigned coolers, and the full series of beverages will be available to consumers later this spring. "Every successful brand evolution delivers a one-two punch of image and innovation, and the G Series is a major step on our journey from a sports drink to a sports performance innovation company," said Sarah Robb O'Hagan, chief marketing officer for Gatorade. "Who better than Gatorade, the inventor of the sports drink, to rethink and advance the category with meaningful innovation? For too long, this category has relied on flavor extensions and it's time to reset the clock in terms of functionality, and that's what we're doing in 2010." In developing the G Series, Gatorade scientists collaborated with a diverse roster of the world's top athletes, including Usain Bolt, Serena Williams, Peyton Manning, Misty May-Treanor, Dwyane Wade, Derek Jeter, Ellery Hollingsworth, and Landon Donovan. Additionally, Gatorade solicited feedback from more than 10,000 athletes and a wide array of sports health professionals to ensure the G Series meets and is optimized for athlete needs before, during, and after workouts or competitions. [...more]

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Red Bull Says It Will Keep Cola

Red Bull Says It Will Keep Cola

Red Bull has a commitment to being a leader in the premium CSD category with Red Bull Cola," the company said. Red Bull's cola line has had a spotty entry into the market. Despite early acclaim (including a Best of BevNET award) the brand failed to excite consumers and retailers - in part due to price point. A 12 oz. can of Red Bull Cola sells for a similar price to a 20 oz. bottle or Coke or Pepsi. In defense of the cola's relevance, Red Bull said the line achieved $21 million in its first year of retail distribution. For reference, Information Resources, Inc. reports the annuals sales for mainline Red Bull products at $1.9 billion in food, drug, convenience and mass merchandizing stores, excluding Wal-Mart. [...more]

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Coca-Cola Supports Relentless with Documentary-Style Campaign

Coca-Cola Supports Relentless with Documentary-Style Campaign

Coca-Cola is promoting its Relentless energy drink with a a series of documentary-style ads which follow contemporary artists pushing themselves to their limits. The company launched today a series of eight branded 30 second spots on Channel 4. The activity is supported by a competition running on the C4 website to win a European heli-boarding weekend. [...more]

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Vuka Intelligent Energy Drink

Vuka Intelligent Energy Drink

Vuka is Intelligent Energy - 4 specifically formulated flavors and functions filled with vitamins and nutrients to give you energy for the activities that fill your life. All natural, no preservatives, no high fructose corn syrup. Four flavors that play to your strengths at different times: Awaken Energy to leave sleep behind and start making your day happen. Vuka Awaken is 50% real juice to keep the fresh, familiar taste of orange juice in your wake-up routine. Conquer your day with: Natural Caffeine, Vitamin C, Vitamins A & E, Calcium, Panax Ginseng, White Tea Polyphenols and Zinc Think Energy to replenish mental alertness during the marathon of a busy day. Vuka Think is a lightly carbonated pomegranate and lychee drink focused on improving your memory and concentration. [...more]

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Drinks Giant Gatorade Drops Tiger Woods

Drinks Giant Gatorade Drops Tiger Woods

Gatorade is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm surrounding his personal life. The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods' home in Florida. The publication's editor, John Sicher, said he learned of the decision the week of Nov. 9. [...more]

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Venom Energy Drink Signs Multi-Year Sponsorship With Andretti Autosport

Venom Energy Drink Signs Multi-Year Sponsorship With Andretti Autosport

Venom Energy drink announced today it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances. "We are excited to be back on board with Marco Andretti and Andretti Autosport," said Russ Schleiden, brand manager of Venom Energy. "We look forward to bringing the Venom Energy drink and Marco Andretti partnership to life for our fans on the track as well as at retail." "Dr Pepper Snapple Group has been a great partner of Andretti Autosport for a number of years," said Michael Andretti, the team's chairman, president and chief executive officer. "We are excited to extend the Venom Energy drink relationship to a multi-year deal that will hopefully lead Marco to the winners circle for many years to come." [...more]

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Wave Energy Drink Introduces New Can Designs

Wave Energy Drink Introduces New Can Designs

New design features dark blue background for regular and light blue background for the sugar-free product Wave Energy Drink, of Mooresville, North Carolina, has launched the first re-design of its 16 oz beverage cans. The can re-design was handled by the BooneOakley Ad Agency, of Charlotte, North Carolina. The company has changed from the lightly colored background 'bubbles', which represented the reduced carbonation present in Wave Energy Drink to a dark blue (for regular) and light blue (for sugar-free) background with the prominently displayed Wave Energy Drink logo. Phil Smith, president of BooneOakley, said: "We worked closely with the Wave team to ensure the re-design would stand out where it really mattered, at the point-of-sale. To that end, we conducted research with prospective customers to test 3 different can designs, and we learned that this design increased purchase intent by a margin of 3:1 versus the other options." [...more]

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Celsius To Hit Shelves At Harris Teeter Food Markets

Celsius To Hit Shelves At Harris Teeter Food Markets

Celsius Holdings has said that Celsius,a calorie burning beverage, will be available mid-December at over 100 of the Harris Teeter food markets, a grocery chain with 140 stores in eight states including North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland, Delaware, and in the District of Columbia. [...more]

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CytoSport Appoints New President – Chief Executive Officer

CytoSport Appoints New President – Chief Executive Officer

CytoSport, a producer of sport nutrition protein beverages in the US, has named Michael Pickett as president and CEO. His father, Greg Pickett, who led the company with him since its origin, will step down as president and CEO but remain as the chairman of the board of directors. Michael Pickett was formerly the Chief Operating Officer of the company. Greg Pickett said: "I have great confidence in Michael's leadership and keen business judgment. We have been partners in the exceptional growth of CytoSport from the very beginnings of the company. The company is growing very rapidly largely as a result of Michael's efforts." Michael Pickett said: "I look forward to further developing and strengthening our position as the leader in enhanced, protein-based functional beverages. We have an exceptional organization and I take great pride in working with this team." [...more]

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Gatorade To Launch Athlete-Only Drink

Gatorade To Launch Athlete-Only Drink

Gatorade is planning to launch a range of sports beverages next year directed at 'serious' athletes. The sports drinks promise to benefit athletes during all phases of exercise, providing rehydration and boosting performance before, during and after intense physical activity. Gatorade is owned by PepsiCo and produces a number of beverages such as the Gatorade Thirst Quencher, which the company said has been specifically formulated to provide athletes with an 'optimal choice' for hydration. The new beverages in the range are to be named Prime, Perform and Recover. [...more]

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Thursday, November 23, 10:06 pm

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