Coca-Cola Enterprises have added a sugar free extension to their Relentless range in the UK off trade. Stuart Agates, Head of Energy at Coca-cola Enterprises said: “Relentless continues to offer retailers a great sales opportunity, it’s performing extremely well and is now worth £52.2m. 90% of Relentless shoppers want diet drinks on the go, so […] [...more]
‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience stores including Jacksons Food […] [...more]
Rockstar Energy Drink has signed a long-term distribution deal with Frucor, a distributor of energy drinks in Australia and New Zealand.
The company claims that Rockstar is an energy drink enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle.
The energy drink is available in 13 flavors namely, Original, Sugar Free, Zero Carb, Rockstar Recovery, Rockstar Cola, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Espresso, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. Rockstar Energy Shots are available in Wild Berry and Tropical Punch flavors. [...more]
Mark Webber's Red Bull team has no chance of winning this year's Formula One championship, according to legendary racer Nikki Lauda.
The triple F1 world champion believes that, already, Red Bull's campaign has been cruelled by reliability problems.
In the Bahrain season-opener, Sebastian Vettel was leading the race before a spark plug fault on the 33rd lap cause a dramatic loss of power that saw him eventually limp home in fourth place.
Last week in Melbourne, the German was comfortably leading the race before veering off the track and stranding his car, due to a wheel issue.
"There must be consequences," Lauda told the German newspaper Bild.
"Two races and two victories lost because of technical defects. Red Bull can forget the title," he said.
Webber, though, is confident of improving on his ninth place at Albert Park. [...more]
PepsiCo's has launched AMP Energy Juice, a 100 per cent juice that has the same power as the other drinks in the AMP Energy family.
The soft beverage is now being sold in convenience stores and at grocery retailers across America.
It is available in 12-ounce single serving re-sealable bottles in a number of flavours, including Orange and Mixed Berry.
AMP Energy Juice includes vitamins B and C and also contains taurine, ginseng and guarana.
A new energy drink that comes in a re-sealable can is to be launched in the UK.
Aimia Foods' No Fear Extreme Energy soft drink is to come in a 485ml can and will use a unique "twist and shut" closing mechanism.
The re-sealing feature means that the beverage can stay carbonated for up to 24 hours after opening.
Neal Haworth, category marketing manager at Aimia Foods, said that the new drink was a "hugely exciting proposition".
He went on to say that: "A well-established brand, already synonymous with extreme sports and attention grabbing campaigns, No Fear is edgy and holds massive appeal with energy drinks' key audience."
The beverage is targeted at a young male audience and Mr Haworth believes that the innovative closing feature and the No Fear branding will appeal to this group.
Aimia Foods produces a wide range of both hot and cold beverages including coffee and tea for the vending and food service industries, as well as dilutable syrups. [...more]
Gatorade is to reward active men and women across the UK this year with a promotion called Gatorade Gives Back.
Active and committed individuals will be rewarded with prizes worth over £1 million in total, including top sports equipment, music downloads and sporting holidays.
Consumers have to collect codes from promotional packs of Gatorade and input them on the drink's website or via text message.
The codes can be used to cash in on a wide range of sports-related rewards from companies including New Balance, Power Music, Neilson Active Holidays and the National Magazine Company. [...more]
Red Bull North America's chief executive officer Selim Chidiac has handed in his notice of resignation.
Mr Chidiac is to take up the position of chief executive officer in the Middle East at a gold jewellery brand, Bevnet.com reports.
"We wish Mr Chidiac all the best as he embarks on new challenges in his career," the website reported a statement from Red Bull North America as saying. [...more]
Would you like Venom with that Sir?
Rapper Busta Rhymes has announced his endorsement of a delicious-sounding energy drink called Venom Energy. [...more]
Cristiano Ronaldo's natural sports drink, Soccerade, has been taking the grass roots football arena by storm, and now a multimillion pound national marketing programme is kicking off to drive home its natural and caffeine-free credentials to the independent and convenience retail sector.
The brand hopes to cash in on the combined £15bn sports and energy drink sectors in the UK.
In Portugal, the brand attained a 9% market share overnight after launch, and it enjoys growing share in Germany. An international rollout is planned to distribute through a further 60 countries.
The product is used and endorsed by Fifa World Player of the Year, Cristiano Ronaldo, who will feature on all POS and marketing material. [...more]
"We are excited about the opportunity to add Supreme Beverage Co. to our distribution network," stated Scott Slocum, President of Fusion Premium Beverages. "Our strategy of partnering with the best in sales and distribution continues to present opportunities to expand the accessibility of our ResurrectionTM Anti-Hangover Drink." [...more]
A short introduction to the Drinks Industry's Professional & Social Network - InDrinks.
To join InDrinks you need to be a member of LinkedIn. You can join the group here: [...more]