Vuka of Denver has launched a new line of juice-based energy drinks in 16-ounce re-sealable, aluminium bottles created by Exal of Youngstown, Ohio. Vuka is a series of four all-natural drinks enhanced with vitamins and nutrients.
Mike Clark, sales director for beverage containers at Exal, said: "This is a distinctive, extraordinary product and Vuka wanted packaging that was equally so. He says that the large, re-sealable aluminum bottle provides a great canvas for Vuka's vivid, eye-catching graphics. "It really stands out on store shelves." [...more]
It's a really exciting challenge so if this sounds anything like you then we would love to here from you:
At least a year's work experience in a marketing environment (with experience in organising events)
- A work hard attitude with great organisation skills
- Exceptional people and communication skills
- Definitely not afraid to get into the thick of it.
- A love of sport & culture (not just watching but taking part too)
- Creativity and passion in everything you do.
- The role requires flexibility in hours including weekends & nights
- love Red Bull
Monster Energy and DUB, a marketing and promotions company that publishes a custom car culture magazine, have together developed a drink that will hit stores in early September in new packaging that includes a tire rim logo design and a resealable oil can-style cap. [...more]
TAUT, the sports drink purchased by AG Barr in Jan 2008, has announced its latest campaign featuring newly signed World Champion triathlete, Hollie Avil. [...more]
Monster Energy - the volume leader in the energy drink category - is launching a new, innovative product called Nitrous Monster. Nitrous Monster is the first and only energy drink to feature nitrous oxide gas technology. [...more]
Hansen Natural Corporation (Nasdaq:HANS) have announced the appointment of Nick R. Gagliardi as Chief Operating Officer of Monster Beverage Company, a division of Hansen Beverage Company (the "Company"). Gagliardi will oversee the Monster business and report directly to Mark Hall, President of Monster Beverage Company. [...more]
Coca-Cola is launching an energy shot in the UK, under its Relentless drinks brand. [...more]
To help keep astronauts at peak performance during missions, NASA researched, qualified and patented a highly effective electrolyte concentrate formula that maintains and restores optimal body hydration levels quickly and conveniently. Developed as a remedy for dehydration, it helps prevent the loss of body fluids during heavy exercise, heat exposure and illness. It also can be used to treat dehydration caused by altitude sickness and jetlag. [...more]
Monster Energy, Corona, Calif., has launched 550 ml Monster Import in resealable cans from Ball Corporation (NYSE: BLL). The cans feature the Ball Resealable End (BRE) and are supplied by Ball Packaging Europe, filled in The Netherlands and imported to the U.S. for sale. [...more]
Fonterra Brands New Zealand (FBNZ) launched Whole, a flavoured water enriched with protein and fibre to help bridge the hunger gap between meals. Massey University conducted its own research to validate the claim. [...more]
Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) today announced that the company has entered into an exclusive agreement with Ludwig Distributing Company to bring the company's signature extreme relaxation(TM) beverage, drank(TM), to east-central Arkansas.
Red Bull is energizing the energy category again with the June launch of Red Bull Energy Shot and Red Bull Sugarfree Shot. The premium brand is focused on engaging new customers, creating new consumption occasions for Red Bull and deliver incremental business, the company stated. [...more]