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Evan Evans Slams ‘Poor’ Welsh Brewers

Evan Evans Slams ‘Poor’ Welsh Brewers

Welsh brewer Evan-Evans has hit out at the growing mass of small Welsh brewers producing "poorly-constructed beers" with "tonsil cleansing bitterness". While announcing a 60% rise in sales for the first two months of 2010 on last year, Evan Evans chief executive Simon Buckley said the industry was in a fragile state despite the Society of Independent Brewers revealing that local brewers had recorded an average 17% lift in turnover. "There is little doubt that the small brewing sector is seeing a renaissance, but the market is very fragile, and I believe that were it not for the fact that the larger brewers cannot produce what the consumer is looking for, the market would, realistically, be in decline," he said. "There are too many small brewers in Wales - many breweries being built as part of an agricultural diversification programme, where Welsh Assembly funds are invested in projects where the potential brewer has no experience and has no benchmark or quality threshold. "The consumer wants well-made beers, that have the hallmarks of quality about them, and not poorly-constructed beers that have tonsil cleansing bitterness, and a passing wish to quality control." [...more]

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Wednesday, January 24, 1:42 am

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