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First Cape Launches Low Alcohol Wine

First Cape Launches Low Alcohol Wine

First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand. The Café Collection was initially launched three years ago as a 10% abv range, but is being reintroduced in response to research by the supplier which shows a growing demand for lighter, less alcoholic styles from recognised brand names. Brand owner Brand Phoenix said it had also reduced the Café Collection's alcohol content to give retailers better margins, as less duty paid on lower-gravity wines. [...more]

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Friday, November 17, 11:07 pm

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