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Christmas Campaigns Unveiled For Tia Maria And Glenfiddich

Christmas Campaigns Unveiled For Tia Maria And Glenfiddich

First Drinks brands unveils plans for a £1 million Christmas TV campaign for Tia Maria and will target top end glossy magazines and newspaper supplements with Glenfiddich. Tia Maria will be rolling out a campaign entitled "Mix It", driving the key messages of the liqueur's mixability and versatility to consumers and will feature both men and women drinking the liqueur in a variety of ways. The creative is a complete departure to what was previously aired on TV screens in 2003. [...more]

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Monday, December 18, 6:29 pm

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