Tag Archive | "Gaymers Cider"

Gaymers Launches New Fruit Cider

Gaymers Launches New Fruit Cider

Gaymer Cider Company has launched a new fruit flavoured varient to tap into what it says is the biggest growth area for the cider in 2010. Gaymers Fruit comes off the back of the current trend for fruit flavoured ciders. Managing director Peter Spencer said he hopes it will help the company capitalise on a potential £1m of sales. "We think fruit could be one of the biggest areas for growth in 2010," he said. "We are very excited about Gaymers launch into this market and our research has shown that Gaymers consumers are more likely than most to buy fruit ciders, so we are very confident that this will be a success." The launch also follows the cider maker's in-depth Cider Nation report into the category, which identified huge growth potential for fruit. [...more]

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Thursday, December 14, 3:02 pm

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