The latest official figures published by the German Brewers Federation show that in 2009 beer sales have dropped to their lowest level for 20 years. Sales of all domesticly produced beers fell by 2.8% to just under 100 million hectolitres. (2.2 Billion gallons). Despite the love that Germans have for their bier – in fact […] [...more]
Carlsberg has sold their interests in the Feldschlosschen Brewery in Dresden, Germany. They have worked hard to protect the jobs of the 172 employees at the brewery and have concluded the sale to Frankfurter Brauhaus. Carlsberg have also sealed an agreement for continued local representation and logistical support through the new owners. The Felschlosschen Brewery […] [...more]
Good weather and the imminent World Cup 2010 will boost waning beer consumption in Germany, it has been claimed.
Speaking to Deutsche Welle, the Berlin German Brewers Coalition's Marc-Oliver Huhnholz admitted that the German hardcore of beer drinkers is getting older and fewer in number.
However, he suggested that despite changes to demographics and preferences, the diversity of products plus a good summer could boost sales.
Mr Huhnholz told the publication: "Good weather has a bigger effect than the World Cup. But if both happen at the same time, then we'll definitely profit this summer."
Controversial Scottish brewer Brewdog has reclaimed the title of world's strongest beer from its German rivals.
German brewers Schorschbräu briefly held the record after releasing its 40% Schorschbock just two weeks ago, taking the record off Brewdog's Tactical Nuclear Penguin.
Brewdog has now hit back with a 41% abv quadruple IPA called Sink the Bismarck!, priced at £40 for a 330ml bottle and is only available from the brewer's website.
The brewer has been fighting a running battle with drinks industry watchdog Portman Group and health lobbyists over the strength and packaging of its beers. [...more]
It may not be the big deal here that it is in the rest of the world (though you'd never know it from our strangely unrepresentative sample of soccer-crazed friends), but come June theWorld Cup promises to be one of the most significant shared global events of the year, dominating news cycles around the world and earning corporate sponsors many millions of dollars or euros or lira or pesos or whatever. This year's winners will include an East German brewery calledHasseröder, which has been selected as the official beer of Germany's World Cup team.
Now, picking a German beer to represent the German team may seem like common sense, but common sense doesn't always win out in a world of huge international conglomerates likeAnheuser-Busch InBev , the Belgian-based behemoth that accounts for about 25 percent of the global beer market (or Heineken now that the Dutch company haslaunched an imperialist campaign in the Americas ). In 2006, for example, Anheuser-Busch experienced something of a public relations guffaw when Germans rebelled at Budweiser being selected as the World Cup's official beer. This time around the company intends not to make the same mistake.
Though Budweiser remains the official beer of the tournament, InBev's selection of the Hasseröder is meant to calm the ire of German fans who instinctually gag at the idea of drinkinga beer brewed from rice . It's an ironic twist, perhaps, that globalization of the beer business (Anheuser Busch and InBev merged in 2008) could lead to a more acute awareness of these sensitivities.
"We are maximizing our sponsorship in order to connect with beer drinkers. In certain markets where our global flagship brand is unavailable, or one of our local brands already has an existing football association on par with the passion of World Cup, we believe the added flexibility, such in the case of Hasseröder, allows us to further bring a truly amazing global event even closer to home," the company's global director of sports & entertainment told Germany's Der Spiegel magazine. In other words, they got burned last time and learned from the mistake.
Germany: Budweiser Budvar has launched a new label design to align the lager with German gastronomy.
The Czech brand launched the new label at Hamburg club Thomas Read.
The new 0.33 litre returnable bottle differs from the retail bottles and the new label highlights the logo and reduces some of the graphic elements used on regular labels.
According to a statement from Budvar, "the bottle's overall design is adjusted to better correspond with the environment of German stylish brand-name restaurants, where lager is sold." [...more]
Warsteiner, the core brand of the Warsteiner Group, launched its new product designs last month, available on the complete Warsteiner product line including bottle labels, cans and packaging materials.
This significant modernization of the product designs is the next step in a new umbrella brand concept of the Warsteiner Group, launched at the end of 2008. Now, the German brewery looks even further ahead with these new product designs, which are an integral component to Warsteiner's marketing approach.
The new product design strategy is designed to set itself apart from competitors, the brewery says, emphasizing the commitment to creativity and uniqueness that Warsteiner has represented for nine generations. [...more]
German-based Krones Group has developed a compact brewhouse for specialty breweries.
The firm, which plans, develops and manufactures machines for a range of processes, revealed the Steinecker CombiCube B brewhouse, which is capable of an annual production output of up to 150,000 hl.
Its compact-sized frame-based construction features standardised vessels for the mashing, lautering and wort-boiling processes.
The compact brewhouse is aimed at small and mid-tier breweries looking to modernise their equipment and larger companies that want to produce speciality beers in a separate process. [...more]
Carlsberg , the world's fourth-biggest brewer, said it would scrap four brands in Germany and focus on the north of the country, where the market is less crowded. [...more]
An international jury announced the results of the European Beer Star Awards, one of the most prestigious contests in the beer-brewing field, on November 18, 2009 in Nuremberg, Germany. Two sorts of the Baltika Select beer line were among those brands which received "gold." Baltika №4 Original was voted as the best beer in the Red and Amber category, while Baltika №6 Porter won in the Porter category.
A total of 836 sorts of beer from 35 countries took part in the contest. The competition organizers noted that the battle for best beer was especially intense this year, with 20% more participants taking part in the contest this year than last.
Alexander Dedegkaev, Vice-president Supply Chain, Baltika Breweries: "The competition at contests of this level is always very intense: after all, these contests feature the best and most famous brands of beer. We are even more pleased that it was harder to win the reputation of best beer this year: this just makes our victory all the more respected and valuable. It's especially pleasing that our Porter won. Up until now this beer won silver medals more than once, and now, finally, it has won the first place prize which it deserves." [...more]
Sekt is the German term for sparkling wine. The majority of Sekt produced (around 95%) is made by the Charmat method with the remaining premium Sekt being made according to the méthode traditionnelle. [...more]
FREISING, Germany - The Boston Beer Co., maker of Samuel Adams, will team up with a venerable German brewery to jointly produce a new craft beer to be marketed in Germany and the U.S. next spring. [...more]