Tag Archive | "global brands"

Global Brands Acquires Inspirit Brands

Global Brands Acquires Inspirit Brands

VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market. The premium market is still a challenging one, but as consumers are still willing to pay for quality, this deal puts Global Brands in a good position to capitalise as the market recovers," said Global Brands MD Derek Mackey. Four Roses Bourbon and El Dorado Rum are among the fourteen brands to join Global Brand's existing portfolio. Tony Mair, formerly a director at Diageo, will join Inspirit as chairman. "The acquisition of Inspirit brands is the next step in expansion of our drinks brands portfolio," said Mackey. "We've set our sights high for the company and want to become the UK's leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories [...more]

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G. Frederick Wilkinson Executive Vice President – Global Brands

G. Frederick Wilkinson Executive Vice President – Global Brands

Pharmaceuticals, announced today that G. Frederick Wilkinson has joined the Company as Executive Vice President, Global Brands. In this newly expanded position Mr. Wilkinson will be responsible for all aspects of the Company's global brand pharmaceutical business, including brandproduct development , global sales and marketing and coordinating brand product business development activities. In addition, Mr. Wilkinson will oversee Watson's biologic development efforts. Mr. Wilkinson will report directly to Paul Bisaro, President andChief Executive Officer. [...more]

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Thursday, September 21, 1:31 am

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