Tag Archive | "Grand National"

Steam Makes Liverpool Green For John Smiths Grand National

Steam Makes Liverpool Green For John Smiths Grand National

Liverpool has taken on a green tinge as part of the promotional campaign for the John Smith's Grand National at Aintree. It has been created by Heineken UK's London-based roster agency, Steam and will involve more than 150 outdoor sites in and around the city, as well as track-side and in-bar advertising. "The people of Liverpool are famous for their wit and humour and we hope the campaign will bring a smile to the faces of racing fans, shoppers and commuters alike," said Gareth Turner, senior brand manager, John Smith's at Heineken UK. "The focal point of our campaign is a 7-storey high poster on the city centre Holiday Inn that dramatises the humorous side of racing featuring a giant image of Smithy the Horse, the face of John Smith's racing, with the line, 'It's the John Smith's Grand National - so why the long face?" The campaign will run for 2 weeks around the event on April 8th. Stands at the venue have also been branded green, with the wording: "In case you weren't absolutely sure, John Smith's are proud sponsors of The Grand National." [...more]

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