Tag Archive | "guinness"

New Guinness Glass Revealed

New Guinness Glass Revealed

Diageo has restyled its branded Guinness glass for the first time in a decade. the drinks company said it had not gone for a revolutionary new shape as the existing tulip shape was "popular with Guinness drinkers" but it had tweaked the design to make it taller, slimmer and easier to stack. The new glass also has a thicker base for safety, better grip for consumers and improved head retention, said marketing manager Paul Cornell. "The design evolves the iconic tulip shape to provide a distinctive, contemporary look and feel, which in tests performed really well with consumers," he said. "It has the look and feel of quality that drinkers expect from Guinness and sets it apart from other glassware without moving away from a design that works." [...more]

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Guinness To Hit Three Quid A Pint

Guinness To Hit Three Quid A Pint

The RRP of a pint of Guinness will rise by 10p to £3.03 on 1 February, producer Diageo has announced. In further grim tidings for drinkers, brewer AB InBev - which counts Beck's, Budweiser, Staropramen and Stella Artois on its roster of brews - "will increase the wholesale price of all its drinks products by an average of 4p a pint" on the same date. Stuart MacFarlane, president of AB InBev UK, told The Publican: "In keeping with standard industry practice we review our pricing at the start of each year. [...more]

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Google Earth And Facebook Bring Guinness To Life Online

Google Earth And Facebook Bring Guinness To Life Online

Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink. 'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a plug-in. They can then begin to piece together their own planet using terrain from real-life locations such as Brazil, Nepal and Australia. However, the experience is richer if they get their friends to participate in building their planet via Facebook Connect. The more diverse their planet becomes, the more water droplets users discover. When they discover the maximum 800 droplets they unlock a golden pint and become eligible to win a case of Guinness. Paul Cornell, marketing manager at Guinness, said: "No longer can we rely on just a distinctive TV ad to generate the required level of impact, we also have to really involve and reward the consumer. The link with Google allows us to do this." [...more]

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Guinness Launches Campaign using Google Earth

Guinness Launches Campaign using Google Earth

Guinness is allowing people to create their own virtual planet using Google Earth in the next step of its Guinness World campaign. Visitors to Guinness.com can create bespoke features of their own planet using a Google Earth mash-up and are encouraged to use Facebook Connect to share and co-create with friends. The more people contribute, the more terrains and scenarios are unlocked. Users who discover a certain number of water droplets hidden on the sites are eligible to win a case of Guinness. [...more]

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Asia Pacific Breweries Appoints New Guinness Marketing Manager

Asia Pacific Breweries Appoints New Guinness Marketing Manager

Singapore - Asia Pacific Breweries (APB) has recently appointed Paul Bisson to the role of marketing manager of Guinness & Dark Beer. APB would not comment any further on his appointment, though it is understood he transferred from Diageo. It is unclear how Bisson's role has affected the position of Sebastian Loh, the marketing manager for Guinness at APB. [...more]

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Scotland to trial low-alcohol Guinness Beer

Scotland to trial low-alcohol Guinness Beer

Diageo has announced it is to pilot a low-alcohol version of Guinness in Scotland. Over three months, some 13 pubs, bars and restaurants in Edinburgh and Fife will serve the reduced alcohol drink called Guinness Mid-Strength. The new pint will have an alcohol level of 2.8 per cent ABV, compared with 4.1 per cent ABV in regular Guinness. [...more]

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Babatunde Savage appointed as Chairman of Guinness Nigeria

Babatunde Savage appointed as Chairman of Guinness Nigeria

Babatunde Savage, currently the Deputy Managing Director of Guinness Nigeria has been appointed Chairman. The appointment is with effect from July 1, 2009. [...more]

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Thursday, November 23, 11:23 am

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