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Heineken CEO’s Dos Equis Deal Starts Mexico Fight With AB InBev

Heineken CEO’s Dos Equis Deal Starts Mexico Fight With AB InBev

Heineken NV Chief Executive Officer Jean-Francois van Boxmeer, who yesterday won the auction for the Mexican brewer of Dos Equis beer, now will have to battle AB InBev NV in Latin America to make the purchase pay off. With the $7.7 billion acquisition of Fomento Economico Mexicano SAB's beer unit, Heineken takes on AB InBev in Mexico and Brazil, where the Belgian brewer controls 70 percent of the market. The challenge may soon be exacerbated because analysts expect AB InBev to buy the rest of Corona's brewer,Grupo Modelo SAB de CV, to become the top beer maker in Mexico. [...more]

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Friday, November 17, 10:57 pm

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