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Heineken USA Appoints New Vice President Of Marketing

Heineken USA Appoints New Vice President Of Marketing

The senior management shuffle at Heineken USA could be coming to a close with company veteran Filip Wouters this week being named as vp of marketing for Heineken brand equity (which includes Heineken lager and Heineken Premium Light). Wouters will take over Nov. 1, succeeding Andy Glaser who left the company last month and recently became svp-business at Mo√ęt Hennessey. Glaser, who led the 2006 introduction of Heineken Premium Light, stepped down from his post in April but remained with the Dutch brewer's U.S. arm in White Plains, N.Y. His resignation followed the departure of former president and CEO Andy Thomas in September 2007. [...more]

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Tuesday, November 21, 6:13 am

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