Tag Archive | "intercontinental brands"

Vodkat League Sponsorship Renewed

Vodkat League Sponsorship Renewed

Independent British drinks company InterContinental Brands has renewed its sponsorship of the VODKAT League for next season. In line with its successful practice of securing a presence at high profile sporting events which closely match VODKAT Schnapps' target consumer, the Harrogate and Middlesbrough based company is involved with the game at every level. VODKAT Schnapps can be seen at Premier League and England games, Championship, FA, Carling and Conference fixtures. With its popular flavoured amaretto range Zamaretto, ICB also sponsors the Southern League. [...more]

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InterContinental Brands Can Still Use Vodkat Name

InterContinental Brands Can Still Use Vodkat Name

InterContinental Brands, the makers of Vodkat, will still be allowed to use the Vodkat name. The High Court has allowed the company to continue using the Vodkat name providing that it is made clear that the product is not vodka. [...more]

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ICB Claims St Helier First For Cider In Box

ICB Claims St Helier First For Cider In Box

InterContinental Brands cider St Helier is pouring its perry into a bag-in-box format, claiming cider brands must now innovate to stand out in the congested fixture. The St Helier Still Pear Cider in a box arrives in a three litre-size (rsp: £7.49) in Netto next month and ICB is in talks with other retailers about listings in the new year. Aside from Weston's Organic Cider, there were no other ciders available in a box format, the company claimed. [...more]

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