Tag Archive | "Irn-Bru"

Irn-Bru’s Appeal Grows in England

Irn-Bru’s Appeal Grows in England

Irn-Bru has been the star performer for AG Barr in the past 12 months, according the drinks manufacturer's end of year results. Scotland's 'other national drink' enjoyed a "particularly encouraging year" with its volume share of the UK carbonates category growing 20%. This growth was underpinned by "substantial marketing investment", including sports-based sponsorships such as the Scottish Football League and Rugby League in England. Marketing spend was also increased by 20% in a bid to broaden the brand's appeal south of the border. The extra spend on advertising in England included a musical-themed advertising campaign. [...more]

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