Tag Archive | "John Smiths"

Peter Kay Returns To TV As Face of John Smith’s

Peter Kay Returns To TV As Face of John Smith’s

Comedian Peter Kay is back as the face of John Smith's No Nonsense campaign for the first time in five years. The first of three new TV ad hit screens over the bank holiday weekend during the Liverpool v Chelsea football match and once again concentrates on Kay's matter of fact humour. In the ad, Kay's TV wife teases him about who his fantasy woman would be, offering him Kelly Brook or Tess Daly "on a plate". Kay insists there's only "one lady" in his life until his wife says "I won't get upset, it's only a game". At this point, Kay relents and admits his soft spot for "Claire, from work". Silence falls on the party as Kay's mind wanders. [...more]

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Steam Makes Liverpool Green For John Smiths Grand National

Steam Makes Liverpool Green For John Smiths Grand National

Liverpool has taken on a green tinge as part of the promotional campaign for the John Smith's Grand National at Aintree. It has been created by Heineken UK's London-based roster agency, Steam and will involve more than 150 outdoor sites in and around the city, as well as track-side and in-bar advertising. "The people of Liverpool are famous for their wit and humour and we hope the campaign will bring a smile to the faces of racing fans, shoppers and commuters alike," said Gareth Turner, senior brand manager, John Smith's at Heineken UK. "The focal point of our campaign is a 7-storey high poster on the city centre Holiday Inn that dramatises the humorous side of racing featuring a giant image of Smithy the Horse, the face of John Smith's racing, with the line, 'It's the John Smith's Grand National - so why the long face?" The campaign will run for 2 weeks around the event on April 8th. Stands at the venue have also been branded green, with the wording: "In case you weren't absolutely sure, John Smith's are proud sponsors of The Grand National." [...more]

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Thursday, September 21, 8:57 am

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