Tag Archive | "johnnie walker"

Diageo Launches New Johnnie Walker

Diageo Launches New Johnnie Walker

Diageo is to test launch Johnnie Walker Double Black whisky in global travel retail. The launch of the blend marks the 100th anniversary of the introduction of Johnnie Walker and it will be sold alongside Johnnie Walker Black Label from this month. Johnnie Walker Double Black will be tested at six international airports - Bangkok, Dubai, Lebanon, New York (JFK), Singapore and Sydney. The five-month test period runs to the end of June 2010, with six select retail partners: Beirut Duty Free, Dubai Duty Free, DFS Singapore, International-Shoppes Duty Free, King Power International and Nuance. The launch is supported in stores by extensive high-impact visibility, sampling and hostess support. [...more]

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Asian Whisky Could Overtake Johnnie Walker As Biggest-Selling Brand

Asian Whisky Could Overtake Johnnie Walker As Biggest-Selling Brand

JOHNNIE WALKER is set to lose its status as the world's best-selling whisky - to an Indian brand. And last night, union chiefs claimed it was down to Johnnie Walker himself seeking revenge for Diageo's decision to stop production in his home town of Kilmarnock. Bagpiper will be number one by the end of the year, thanks to massive sales in India, the world's biggest whisky market. Georgina Cunningham, a Unite shop steward at the doomed Kilmarnock plant, said: "This is Johnnie Walker rising from the grave to pay Diageo back for what they have done to the people of Scotland. "We wish Bagpiper every success for the future and hope their sales continue to rise and rise. "And we want to know if Bagpiper can give 700 desperate folk a job." The campaign to save jobs at the Kilmarnock plant received a body blow this week when Diageo confirmed the closure would go ahead. Kilmarnock MSP Willie Coffey said of the status loss: "That's what they get for treating our rich heritage with utter contempt. "We warned them this would happen and now Johnnie Walker is going to be just another brand of whisky. "The makers of Bagpiper had the sense to sell the product in their own country and, for years, Diageo refused to sell their top product in the UK. It is a disgrace. [...more]

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