Tag Archive | "Lambs Rum"

Lamb’s Spiced Rum Gets On-Trade Push

Lamb’s Spiced Rum Gets On-Trade Push

Drinks manufacturer and distributor Halewood International is set to continue its bartender education programme in the on trade with the continuation of its Lamb's spiced rum tour this May. The company will target independent style bars in three cities with a programme of activity designed to raise the brand profile and educate bartenders through new brand ambassador, Rob Worsley. The events follow the city tour of 2009, which ran in ten cities nationwide and generated brand awareness and listings in bars across the country. [...more]

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