Tag Archive | "Louise Redknapp"

Louise Redknapp To Help Launch Eve in pubs

Louise Redknapp To Help Launch Eve in pubs

Louise Redknapp is to be the face of Carlsberg's female friendly Eve brand as it is rolled out across the UK following a successful trial in Manchester. The ex-pop star and footballer's wife will appear as part of a £3m marketing campaign for the drink's nationwide launch. The brewer is positioning the brand as a spritzer-type drink or malted beverage rather than a fruit-flavoured beer in a bid to tap into a gap in the market for women's brands in the on-trade. Women now account for over £10bn of on-trade revenue, according to Carlsberg. [...more]

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Thursday, September 21, 9:01 am

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