Tag Archive | "mexico"

Diageo Launches New Whisky

Diageo Launches New Whisky

Diageo has launched a new Buchanan's Scotch whisky in Mexico. Buchanan's Master is a new blended Scotch that sits between Buchanan's 12 year old and Buchanan's 18 year old. The product is currently being test-marketed in Monterrey, Mexico, and the company hopes to roll it out across Latin America and the Caribbean. [...more]

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Heineken acquires FEMSA’s Beer business in a $7 Billion Dollar deal

Heineken acquires FEMSA’s Beer business in a $7 Billion Dollar deal

Heineken said Monday that it would buy the beer operations of Femsa, one of the biggest brewers in Mexico, in an all-share transaction that values the business at $7.6 billion. The move further consolidates the beer industry into a few global players. The move will make Heineken a “more competitive player in Latin America, one […] [...more]

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Coca-Cola And Pepsi Accused of Promoting Products in Mexican Schools

Coca-Cola And Pepsi Accused of Promoting Products in Mexican Schools

The Coca-Cola Company and Pepsi Incorporated have been accused of attempting to increase their presence in Mexican schools to make up for the revenue lost after being ordered to withdraw from schools in America. In 2006, new School Beverage Guidelines were announced in the United States. These stated that high calorie soft drinks should be removed from educational establishments. Speaking to the Latin American Herald Tribune, Alejandro Calvillo, president of a Mexican consumer protection organisation called EPC, said: "By contrast, in Mexico soft drink companies have developed strategies to position themselves more solidly inside schools with programs like Coca-Cola's WellBeing Movement and PepsiCo's Live Healthy." [...more]

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Three Brewers Eyeing Mexico’s FEMSA

Three Brewers Eyeing Mexico’s FEMSA

Three brewers are interested in buying Mexico's FEMSA Cerveza in a $7.5 billion plus auction, with SABMiller the front runner in a deal likely to be sealed in January, sources close to the situation said Friday Europe-based brewers SABMiller and Heineken are both keen to buy one of the last big emerging market brewers, while Japan's largest brewer, Kirin Holdings Co, has asked for details on the brewer, which was effectively put up for sale last month. "There are three groups looking at FEMSA. SABMiller and Heineken are in deep discussions, while Kirin has shown some interest," said one source with knowledge of the situation. American brewer Molson Coors looked at FEMSA's beer operations but has backed away, largely reflecting the big loss it made buying Brazilian brewer Kaiser in 2002 then selling it to FEMSA in 2006, the sources said. In early October, FEMSA said it was in talks with several parties to explore opportunities involving its beer business, and FEMSA's controlling family shareholders have already held talks with SABMiller, according to sources. [...more]

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Three Brewers interested in acquiring Mexico’s FEMSA Cerveza

Three Brewers interested in acquiring Mexico’s FEMSA Cerveza

Three brewers are interested in acquiring Mexico's FEMSA Cerveza in a $7.5-billion plus auction, with SABMiller (SAB.L) seen front runner in a deal likely to be sealed in January, sources close to the situation said yesterday. Europe-based brewers SABMiller and Heineken are both keen to buy one of the last big emerging market brewers, while Japan's largest brewer, Kirin Holdings Co , has asked for details on the brewer, which was effectively put up for sale last month. [...more]

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Patron Goes To Mexico With Bacardi

Patron Goes To Mexico With Bacardi

Patrón has signed an agreement with Bacardi to distribute its tequila throughout Mexico. There will be a particular focus on top restaurants, bars, clubs, hotels and premium retail outlets in Mexico's key markets. Previously, the brand was available in selected cities and duty free. Joe Arellano, Patrón's vice president for travel retail and Latin America, said: "Mexico is one of our most important markets as we continue to expand Patrón's presence worldwide. With Bacardi Mexico we will greatly benefit from their commercial and brand building acumen, as well as their well-developed local consumer insight." [...more]

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SAB & Heineken in talks with FEMSA over possible sale?

SAB & Heineken in talks with FEMSA over possible sale?

Fomento Economico Mexicano SAB, Latin America's largest beverage company, said it's in discussions "with several parties" regarding its beer business. [...more]

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Tecate Beer to launch in Aluminium Bottles

Tecate Beer to launch in Aluminium Bottles

Tecate, one of Mexico's most popular beers, and a leading Mexican export for more than 60 years, has enhanced its image and dramatically increased demand by offering its 'cerveza' in aluminum bottles produced by CCL Container, in addition to glass bottles. [...more]

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Mexico: Profits down – Sales Up – Exports down for Modelo

Mexico: Profits down – Sales Up – Exports down for Modelo

Mexican brewer Grupo Modelo reported a 47 percent decline in second-quarter net profit on Wednesday, hit by the cancellation of some derivative positions that more than offset an increase in sales. [...more]

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Mexico: Area Manager

Mexico: Area Manager

Manage human and financial resources in order to achieve business and operation objectives. Assure operation excelence through specific ways of working. Intensive coaching and feedback with his team is the key tool to succeed. [...more]

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Mexico: Scotch Marketing manager

Mexico: Scotch Marketing manager

Create strong category, brand and innovation strategies and translate them into outstanding game plans executed brilliantly delivering breakthrough performance * Deliver in full on the volume/nsv/profit/share targets * Develop and implement brilliant Brand strategies, plans and activations * Drive ruthless focus on excellence in Execution and Consumer Insights [...more]

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Mexico: Customer Marketing Jr Analyst On Trade

Mexico: Customer Marketing Jr Analyst On Trade

Implement On Trade Category/Brands / Channel strategy & plans through the Sales teams that will drive growth. Support the CMO organization targeting the right shoppers/drinkers in the right outlets with the right initiatives, with the right brands & the right messages within on trade channel. [...more]

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