Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.
The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.
The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.
Neil Barker, UK commercial director for Foster's EMEA said: "We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period." [...more]
Chivas Bros has unveiled a Beefeater London Dry Summer Gin which will be available from next month (May) in key global markets in a special edition bottle for a limited period. Itwill retail at £17.99.
Master Distiller Desmond Payne has selected new floral botanicals that are said to capture the essence of summer including elderflower, hibiscus and blackcurrant to work alongside the botanicals of the original Beefeater recipe.
Beefeater London Dry Summer Gin is described as a lighter style gin and is presented in the same distinctive clear bottle shape as the original, decorated with floral images to reflect the new botanicals. [...more]
Busy on-trade outlets have been offered a helping hand by the launch of a canned range of pre-mixed whisky and cola.
Whyte & Mackay has launched the 4.5% ABV whisky & cola in 250ml cans, which - for the on-trade - are expected to appeal to busy bars, outdoor gigs and arenas that are keen to improve speed of serve.
"The new ready-to-serve cans are a great addition to our portfolio and are sure to be popular throughout the summer months with festival revellers," said on-trade director Fraser McGuire. [...more]
PepsiCo's Mountain Dew has launched three new flavours, called Mountain Dew Distortion, Mountain Dew White Out and Mountain Dew Typhoon.
Distortion has a lime flavour while Typhoon has a tropical taste and White Out a citrus tang.
These new beverages were developed in partnership with the brand's consumers as part its DEWmocracy 2 campaign.
This was a seven-stage, 12-month, consumer-driven campaign that was launched back in July 2009. [...more]
Anheuser-Busch InBev (AB InBev) has unveiled what it is calling its "most important business action in 2010"- a new variant of Budweiser.
The new beer is called Budweiser Brew No. 66 or "Bud 66" for short and at 4% ABV has been designed to tap into the new "standard premium" market, which includes brands like Beck's Vier and Stella Artois 4%.
The beer is aimed at consumers in their early 20s who are looking for a refreshing beer and would draw new consumers into the category, said AB InBev UK president Stuart MacFarlane. [...more]
Molson Coors is set to launch its North American Blue Moon beer on draught in 100 London pubs and bars this month.
Draught Blue Moon (5.4%abv) is brewed with oats and spiced with a combination of orange peel and coriander. It is served with an orange slice to enhance the flavours.
Blue Moon will be available in 20L kegs while the ceramic tap handle has been imported from the US.
The beer will be available in 100 outlets including some Fuller's and Mitchells & Butlers pubs along with a few hand picked independent outlets.
Each outlet launch will be fully supported by the Molson Coors speciality beer arm - Different World Drinks Comp [...more]
A premium variant of Russian Standard vodka has arrived on UK shores.
Russian Standard Gold is described as having a range of subtle sweet notes of honey, vanilla and almond, which blend together to create a "magnificent" spirit that can be consumed chilled on the rocks or with a mixer.
The drink is housed within striking gold packaging.
Like the parent brand, Gold is produced with premium Russian ingredients distilled at the producer's distillery in St Petersburg.
It is made from the finest Russian winter wheat with glacial water from Lake Ladoga. [...more]
A Spanish vodka with caramel flavours is on its way to the on-trade.
Garvey vodka and caramel liqueur is new to the UK, but has already recorded success in its home market of Spain, where it reportedly appeals to Brits living in the Costa regions.
"It launched in Spain last year and the producer there noticed it was not only selling well in Spanish bars but also growing in popularity in the Costas with the British residents there," said Mark Todd, CEO of UK distributor KC Brands.
"The UK launch is also on trend with the move towards flavoured vodkas."
The 30% ABV drink, a premium blend of caramel and vodka, is packaged in a "quick chill" aluminium bottle and can be served chilled as a straight drink or blended to create a cocktail. [...more]
Freedom Brewery has added a 4% ABV lager to its range of hand-crafted English draught lagers.
Freedom Four is described as an easy drinking Helles Pale lager with a crafted Continental edge.
"We are finding that bars and restaurants are increasingly keen to source British products and they value how the product is made more than ever - which is where Freedom stands out from our competitors," said MD Susan Mayman. "We made the decision to brew a 4% ABV lager in response to feedback from our existing draught customers - they wanted a flavourful lager with a lower ABV to replace their mainstream product offerings and enable them to maintain a high-end drinks offering across the board." [...more]
Is it a wine or is it a cider? New brand Carnaby Brown aims to bridge the two categories, plugging a gap in the market for a drink that has the refreshment and low ABV of ciders and perries, but with the sophisticated image of wine.
The new 5.5% ABV drink is made from perry blended with white and Muscat grapes and is badged as a "lightly sparkling fruit wine".
It will initially come in two variants - white and rosé - in 75cl Bordeaux-style wine bottles and will target 20 to 30-year-old women who want a sociable drink they can share with friends.
"By talking to women all over the country we identified what they wanted," said creator Aisling Young. "A drink that was fruity, refreshing and slightly sparkling with an ABV that offers the drinkability of premium cider with the sophistication and sociability of wine [...more]