Britvic is to launch US soft drink brand Mountain Dew in the UK next month to tap into the growth in the energy and stimulant drinks market.
The drinks firm is to introduce a citrus variant of the brand from April.
Mountain Dew will have a different formula to the drink available in the US, where it is not categorised as an energy drink.
The brand was available for a year in the nineties with its US formula but will now be relaunched as an energy drink.
According to the 2010 Britvic Soft Drinks Report, the Glucose and Stimulant drinks category was the fastest growing last year, up 7% to £567m in 2009. Top brands include Red Bull, Monster and Relentless, the latter two accounting for 58% of the growth in the category. [...more]
Cherry Vimto has been a hit with consumers since its launch in January, according to internal sales figures from brand owner Nichols Plc.
Sales of the fizzy drink, mainly through the cash and carry and wholesale trade, are already equivalent to 20 per cent of Vimto original sales.
This is roughly double what the group expected and better than Coca-Cola, whose cherry variety does only 8 per cent of core product sales, according to data from AC Nielsen Scantrack.
Nichols, based in Newton-le-Willows, said it was seeing "strong repeat orders" and very little cannibalisation of core brand sales. "The cherry flavour has brought new brand users into Vimto," a spokeswoman said.
Plans to launch Cherry Vimto as a cordial are going ahead as planned in April or May, following the response to the fizzy product. It could also be the first of a series of new flavours.
The Bittersweet Partnership, Molson Coors' business unit aiming to bring more women into the beer category, has "filled its innovations pipeline" with the first developments due in early summer.
However, it's not just about bringing out new brands, said Kirsty Derry, managing director of the partnership. "It's about finding ways of making the category more inviting and breaking down barriers to trial," she said.
"New products are important but just as important are innovations around packaging, glassware and the way we market beer brands."
The unit is already working with pub companies such as Mitchells & Butlers and Fuller's, trialling its Blue Moon wheat beer and has done a lot of work on beer and food matching to try to lure women away from wine. [...more]
A new beer has joined Wells & Young's portfolio to coincide with National Cask Ale Week.
Young's London Gold will be the third permanent cask beer in the Young's range, alongside Young's Bitter and Young's Special, the brewer told the MA. The light golden beer is described as having a refreshing bite, with a well rounded floral and citrus flavour with hints of fruit. The flavour is finished off with a dry, hoppy bitterness.
"We are delighted to be launching a light golden beer to bolster the Young's cask range," said marketing director Chris Lewis.
"Quality is paramount to Young's beers and we use only the very finest ingredients to make the best-tasting 100% British beers."
London Gold, like the others in the portfolio, is Red Tractor accredited, which means that 100% of the barley is UK farm assured.
"Locally-sourced food and drink is becoming more and more important to UK consumers," said Lewis. "Launching a light golden beer in Cask Ale Week also encourages people who wouldn't normally drink cask beer to try an accessible beer that is bursting with flavour. [...more]
A new pear and apple cider under the Bulmers brand marks the start of a "major investment and innovation programme" for the range, the Morning Advertiser can reveal.
Bulmers Summer Blend will launch this month as a limited edition in time for summer, the key sales period for cider, and will initially be available in 568ml bottles to existing stockists of Bulmers Original.
The variant is lighter in flavour and colour than Bulmers Original and Bulmers Pear and is the "perfect summer cider," said brand owner Heineken UK. [...more]
Fairtrade wine producer, Fairhills, is to create a bespoke new range of wines for Matthew Clark and the on-trade sector.
The new brand, Fair Horizons,is the first South African Fairtrade wine in Matthew Clark's range and will include a Pinotage Rose, a Sauvignon Blanc and a Cabernet Sauvignon/Petit Verdot blend. They go into distribution next week.
Martin Allen, national accounts manager at Origin Wines UK Ltd, said: "We're delighted to see this exciting new brand go into such a prestigious wholesaler. Our aim is to help the catering and hospitality sector understand just how good Fairtrade wines can be. These are really good wines for the on-trade that also make a difference to peoples' lives. Fairtrade wine sales are soaring in the retail sector, so why not have the same vision for the on-trade? This is another great listing for Origin Wines and a further sign that Fairtrade wines are becoming mainstream." [...more]
Two types of "real" shandy are ready to hit the on-trade thanks to St Helier.
St Helier Real Ginger Beer Shandy, made with two parts lager to one part ginger beer, and Real Lemonade Shandy, made with two parts lager and one part lemonade, are 3.5% ABV drinks packaged in a 500ml brown glass bottle.
"It is our belief that shandy has enormous potential and once again we are ahead of the curve with this launch," said MD John Mills.
"St Helier Real Shandy is a grown-up drink for those who want an alcoholic beverage that is truly thirst quenching and refreshing, but is at the lighter end of the ABV spectrum. Shandy has all the characteristics that made cider so extraordinarily successful, once it was rediscovered by a new generation." [...more]
Hine is to roll our its new Antique XO Premier Cru cognac to markets around the world.
Hine Antique XO was originally created in 1920 by Georges Hine. 'Antique' was unusual at this time as it was a blend of old cognacs when young cognac was the fashion. Georges's personal nickname for the casks of mature vintage cognacs was "antiques".
The bottle features a pewter effect plaque, decorated with silk-screening and embossed branding and it is closed with a matching stopper. The new Hine is presented in an embossed red and grey gift box which slides open. [...more]
All Day Energy launched a range of liquid energy products called iShot Energy earlier this week in the UK.
The beverages have been scientifically developed with a unique combination of B vitamins, amino acids, antioxidants and herbs.
Kursat Uysal, managing director of All Day Energy, said that the company decided to launch iShot Energy at the Convenience Retail Show at NEC, Birmingham (March 21st - 24th) because it is a "specialised and dedicated exhibition for [the] convenience sector which is our largest target market". [...more]
Budweiser Budvar is launching a new POS kit featuring four glamorous women across pubs and bars in the UK .
Show cards, table cards and beer mats in a traditional art nouveau style will be available. One of four beautiful women is depicted on each item - Hoppiata, the goddess of the hop, Maltiana, the goddess of malt, Brewiosa, the goddess of brewing and Caramella, who represents Budvar's dark beer.
The new range was designed to appeal to the fairer sex and get more women drinking Budvar lager.
"We are hoping it will show women that beer is not just a male thing ," said a spokesman. "But it's not aiming just at women.
"The range is in a traditional style appropriate to Budvar and is also designed to celebrate the agricultural side. We are hoping it will be a big success." [...more]
Naked Juice has launched two more 100 per cent juice smoothies, but these new additions contain 35 per cent fewer calories.
The PepsiCo brand has combined the high-quality ingredients used in the other flavours and combined them with coconut water to create the new Tropical Smoothie With Coconut Water and Peach Guava Smoothie With Coconut Water. [...more]
InterContinental Brands has launched several new products as managing director John Mills says the company is to focus on its strongest brands.
Two new flavours have been added to the St Helier pear cider range.
Cherry and Blackcurrant join Original, Raspberry and Lime and Blueberry flavours. However Peach, which was launched last year has been withdrawn.
Mills said: "The cider category is still growing really well and because of its vibrant colour and sweetness St Helier is really targeted at the 18-25 age group. The market has moved and this [flavours] is what consumers want."
Two shandy variants have also been to the St Helier range. [...more]