Bats Blood – The Legendary Wine from Transylvania London, UK — July 12th, 2011 — Bats Blood Merlot is the excitingly delicious creation of Angelika von Klein under the tutelage of her mysterious Master from the historical region of Transylvania. This rich, dark red wine intrigues on its own, but is even more exotic and […] [...more]
The World’s Oldest Winery Discovered As if making the oldest known leather shoe wasn‘t enough, a prehistoric people in what‘s now Armenia also built the world’s oldest known winery, a new study says. Undertaken at a burial site, their winemaking may have been dedicated to the dead—and it likely required the removal of any fancy […] [...more]
Ed Pilkington, the Global Category Director for Vodka, Gin and Rum at Diageo hosted a conference call for Diageo investors and analysts and conducted a full question and answer session that makes for interesting reading especially if you have an interest in the Rum category in general or in Diageo’s thinking about their competitive advantages. […] [...more]
Competing juice makers Ocean Spray Cranberries and Decas Cranberry Sales are set for another legal battle, after Ocean Spray this week filed an action over "deceptive business practices", though Decas has vowed to fight the case.
Ocean Spray is suing its rival, claiming that it engaged in an "unlawful and malicious" campaign to defame it with disparaging letters, emails, blogs, YouTube videos and Twitter postings.
Chuck Dillon, chief executive of Decas, told NutraIngredients-USA.com that the lawsuit was "totally frivolous" but the firm had not yet consulted its lawyers to determine its next course of action. [...more]
Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand.
The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass.
“We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies.
“These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]
One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
The joint venture of US brewing companies SABMiller and Molson Coors has found an innovative use for one of its breweries' waste water.
MillerCoors' brewery in Ohio has teamed up with a company which produces animal feeds from renewable sources to run a full-scale trial.
The new product will use specialist technology to create a fish food ingredient to replace less sustainable ones currently used on fish farms nationwide. [...more]
Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding.
A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place.
According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]