Competing juice makers Ocean Spray Cranberries and Decas Cranberry Sales are set for another legal battle, after Ocean Spray this week filed an action over "deceptive business practices", though Decas has vowed to fight the case.
Ocean Spray is suing its rival, claiming that it engaged in an "unlawful and malicious" campaign to defame it with disparaging letters, emails, blogs, YouTube videos and Twitter postings.
Chuck Dillon, chief executive of Decas, told NutraIngredients-USA.com that the lawsuit was "totally frivolous" but the firm had not yet consulted its lawyers to determine its next course of action. [...more]
Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
In tune with the retro movement that is going on everywhere – Soda Stream makes a welcome return to TV and the shops. [...more]
A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup.
Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition.
As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]
Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year.
The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening.
TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]
High caffeine soft drinks must carry a health warning and not be promoted to children under-16, under a new code of practice.
The British Soft Drinks Association (BSDA) code of practice states that high caffeine drinks, produced by its members, must carry a label stating "Not suitable for children, pregnant women and persons sensitive to caffeine".
In addition, the drinks should not be marketed to under-16s. Drinks are defined as high in caffeine if they contain more than 150mg of caffeine per litre - roughly the same amount as a cup of coffee.
The code will apply to energy shots if they are marketed as soft drinks but not to energy shots categorised as food supplements as they already have to carry extensive labelling. [...more]
Coca-Cola Hellenic achieved free cash flow of 65 million (£56.4 million) in the first quarter of 2010, which is an increase of 56 million (£48.6 million) compared to the same period of last year.
The company sold 431 million unit cases of its beverage products, which is two per cent less than the volume sold the first quarter of 2009.
Net sales revenue of 1.4 billion (£1.2 billion) was achieved, which is stable compared to last year. [...more]
Following soft drinks research, Taco Bell has rolled out its new Limeade Sparklers beverage across its restaurants with much success.
The fast-food chain notes that the beverage has proved a hit with its customers, especially during its Happy Hour drink deals, according to QSR Web.
Its new Cherry and Classic Limeade drinks, which consist of a naturally flavoured soda poured over ice, are available in either 16 or 20-ounce sizes.
Each of the drinks will be complemented by a fresh lime wedge and are intended as a refreshing addition to a meal at the fast-food chain throughout the summer months. [...more]
Coca-Cola India has partnered with Goa Football Association (GFA) to organise The Coca-Cola Celebration Cup - a grassroots level championship aimed at discovering young promising footballers in Goa.
A special event to announce this new partnership was held and was attended by Brahmanand Sankhwalkar, a former international goalkeeper and Bruno Coutinho, another prominent Indian footballer.
Some 48 village teams of children aged 16 and under are taking part in the tournament, which is a part of Coca-Cola India's promotions surrounding the FIFA World Cup in India. [...more]
Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme.
The Red Bull Air Race World Championship is an annual event that was established by Red Bull in 2003. The motor sport competition features the world's best race pilots, who are challenged to navigate a complex obstacle course consisting of 'Air Gates' whilst racing against the clock.
As the official supporter of team Paul Bonhomme, Stolichnaya branding will appear on the aircraft and the pilot's uniform, as well as on floating barges within the track. The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year. [...more]
A new range of juice drinks designed to go with food will be launched under the J20 brand at the end of May.
J20 White Blend - in two flavours, white grape & kiwi and red grape & blackcurrant - will be priced in line with the rest of the J20 range.
Brand-owner Britvic worked with food and wine-pairing expert Chris Scott on the new variants.
The white grape & kiwi flavour is said to work well with white meats and more savoury and salty snacks, while the red grape & blackcurrant version complements stronger, more complex dishes. [...more]
The Barr's Originals range of retro soft drinks is being re-launched as a more upmarket quencher to tap into the growth in premium adult soft drinks in pubs and bars.
Brand owner Barr's wants to boost sales of the drinks through the on-trade and has unveiled new glass packaging across the four-strong range, which consists of traditional flavours such as dandelion & burdock, ginger beer, lemonade and cream soda.
It will back the launch of the new bottles with an on-trade campaign and sampling roadshow this summer. [...more]