In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi.
He said: "As a Finnish artist and proud of my heritage, it was a pleasure to partner with Finlandia on this project to benefit so many great environmental charities.
"I hope my designs bring color and fantasy to Finlandia and glamorize the nature and the wildlife of Finland."
Each design represents one of Finlandia vodka's core elements: the midnight sun, nature, six-row barley and glacial spring water. The one-litre water bottles will sell for $28 US and Finlandia will divide all profits among four global environmental projects selected to promote sustainability. [...more]
Coca-Cola in India has launched the Limca Book of Records Quiz 2010 following the huge success it enjoyed last year.
The aim of the quiz is to promote knowledge and awareness amongst the young members of the country's society.
As part of the multi-city initiative, a series of competitions are to take place in 3,500 schools across 100 Indian cities between now and December.
Ricardo Fort, vice-president of marketing at Coca-Cola India, said that Coca-Cola India believes that education is the "basis for social change". [...more]
PepsiCo's Mountain Dew has launched three new flavours, called Mountain Dew Distortion, Mountain Dew White Out and Mountain Dew Typhoon.
Distortion has a lime flavour while Typhoon has a tropical taste and White Out a citrus tang.
These new beverages were developed in partnership with the brand's consumers as part its DEWmocracy 2 campaign.
This was a seven-stage, 12-month, consumer-driven campaign that was launched back in July 2009. [...more]
PepsiCo has launched its Refresh Project in Canada, giving the country's residents the chance to improve their local communities.
Fans of the soft drinks giant's brands are being invited to put forwards their ideas of how they can enhance or develop where they live, with the most popular being given a grant to complete the proposed project.
Over the following year, more than $1 million (£644,505) will be given out in grants.
The project has proved very successful so far in the US, with 33 ideas having being funded. [...more]
Dada Consumer Products is launching a group of new soft drinks in Bangladesh.
The sister company of Elias Brothers is to manufacture and market the flavoured and carbonated bottled waters, called Icy, from next week, the Financial Express Bangladesh reports.
Customers will be able to buy the soft drinks in four flavours - apple, strawberry, lemon and cola. [...more]
The Coca-Cola Company has faced criticism this week over a label on one of its brands that appears to promote taking sick days from work without actually being ill.
Glaceau Vitamin Water's labels read: "If you've had to use sick days because you've actually been sick, then you're seriously missing out."
It goes on to suggest staying "perky" and just not going into work.
The Forum of Private Business has been angered by the packaging's advice and has said that a company as big as Coca-Cola "should know better".
Coca-Cola claims that the advice was meant to be tongue-in-cheek and was in no way a serious recommendation. [...more]
Hindustan Coca-Cola Beverages Pvt Limited has launched a project to rejuvenate Nemam Lake in Tamil Nadu, southern India.
In partnership with the District Rural Development Agency and award-winning non-governmental organisation Siruthuli, the 1,000-acre lake will be restored in phases using funding of $1 million (£647,920).
A traditional ground breaking ceremony marked the launch of the project in the presence of Thiru Irial Finan, president of the bottling investment group and supply chain at the Coca-Cola Company, and Thiru T Krishnakumar, chief executive officer at Hindustan Coca-Cola Beverages Pvt. [...more]
Thai Beverage launched Chang drinking water, to add up its non-alcoholic beverage portfolio. A comprehensive marketing campaign will be launched with Bt100 million budget, to achieve the sale target of Bt1.8 billion in the first year.
Marut is confident in the product's potential, due to the differentiation. The company claimed that 'Chang Drinking Water' comes from specially selected clean and safe underground sources, and any contaminants are filtered out through a natural process. It is processed in the world-class technology.
The distribution of the new product will cover a comprehensive range of channels, covering both traditional and modern trade. It also provides delivery services to households and offices, with a fleet of over 70 trucks.
Coca-Cola Enterprises (CCE) and Diageo Great Britain (Diageo GB) are launching their biggest joint marketing campaign to date with the aim of increasing spirit and mixer sales in the off-trade.
Over £4 million has been invested in the campaign by the two companies to help retailers in promoting long mixed spirit drinks.
Radio, print, outdoor and in-outlet point-of-sale adverts will carry the strapline Together for a Better Summer, aiming to reach 95 per cent of the adult population. [...more]
Britvic is to launch US soft drink brand Mountain Dew in the UK next month to tap into the growth in the energy and stimulant drinks market.
The drinks firm is to introduce a citrus variant of the brand from April.
Mountain Dew will have a different formula to the drink available in the US, where it is not categorised as an energy drink.
The brand was available for a year in the nineties with its US formula but will now be relaunched as an energy drink.
According to the 2010 Britvic Soft Drinks Report, the Glucose and Stimulant drinks category was the fastest growing last year, up 7% to £567m in 2009. Top brands include Red Bull, Monster and Relentless, the latter two accounting for 58% of the growth in the category. [...more]
This Water plans to add two new fruity flavours to its range in time for spring.
Oranges & Lemons and Raspberries & Apples will join the existing flavours, which are all created using natural ingredients from fresh fruit blended with pure Yorkshire spring water.
"Our drinkers were always telling us how refreshing our Lemons & Limes recipe is - a perfect balance of freshly squeezed juices and natural spring water," said the company's Sarah Smart. [...more]
A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports.
"It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses," a Pepsi spokesman told Advertising Age.
In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. [...more]