Tag Archive | "pepsi"

Anheuser-Busch InBev, Pepsi Team To Buy Advertising

Anheuser-Busch InBev, Pepsi Team To Buy Advertising

A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports. "It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses," a Pepsi spokesman told Advertising Age. In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. [...more]

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Pepsi signs agreement with Florida International University

Pepsi signs agreement with Florida International University

Florida International University (FIU) is to sell only Pepsi beverages on its campus after signing an agreement with Pepsi Bottling Group. The five-year, multimillion dollar deal, which gives Pepsi exclusivity of pouring and marketing rights, is renewable for up to nine years. Pepsi Bottling Group's brands include Pepsi, Mountain Dew, Sierra Mist and Lipton Iced Tea. [...more]

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Pepsi Sits Out The Super Bowl

Pepsi Sits Out The Super Bowl

Pepsi and General Motors may be skipping the Super Bowl this year, but that doesn't mean that CBS is hurting for advertisers. The network announced today that 95% of its ads are sold out for next month's game. While Pepsi's decision may have led a VP at the soft drink company to declare that "brands should not blindly anchor themselves to history" last month, pre-sales for the game prove that as long as America's most popular sporting event continues to reach over 90 million viewers a year, advertisers will keep biting. For starters, Pepsi's anti-Super Bowl rhetoric is worse than its bite. (Pepsi snack brand Doritos will still apear in ads this year). But Super Bowl ads are not for everyone. The steep price - between $2 and $3 million for a 30-second spot - prohibits many companies from buying in. And for many brands, the 30-second spot is not the best way to reach an audience and achieve marketing goals. That's Pepsi's argument for sitting out this year's festivities. The soft drink giant spent over $142 million to encourage consumers to drink the Pepsi brand between 1999 to 2009. But this year, Pepsi is launching a different kind of campaign, and looking to social media to get its message across. Instead of spending $3 million per ad during the Super Bowl, Pepsi will be kicking off the "Pepsi Refresh Project" in the next few weeks. [...more]

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Fizzy Drinks Giants Remove High Sugar Beveages From New Zealand Schools

Fizzy Drinks Giants Remove High Sugar Beveages From New Zealand Schools

The makers of Coca-Cola and Pepsi carbonated beverages in New Zealand have agreed to stop supplying their high-sugar beverages to schools in the country. In a self regulatory measure to improve the health of children in New Zealand schools, Coca-Cola Amatil (NZ) and Frucor Beverages signed an agreement with the ministers of health and education. [...more]

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Pepsi Not Advertising in Super Bowl Next Year

Pepsi Not Advertising in Super Bowl Next Year

Pepsi will not advertise its drinks in next year's Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online. Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo , will still advertise. The company wouldn't say how much it spent last year on Super Bowl ads, but it bought several minutes of commercials. The Feb. 7 NFL championship game will be televised on CBS. [...more]

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Pepsi Facilities in China, Chile Deploy Orion Energy Systems Technology

Pepsi Facilities in China, Chile Deploy Orion Energy Systems Technology

PepsiCo International has chosen to install technology from Orion Systems Inc. at its Nanchang, China, and Santiago, Chile, facilities -- projects that will reduce energy waste and associated energy costs. The projects are the first for Orion in China and Chile. In addition to the approximately 130 Pepsi facilities in North America that Orion has completed, Orion has installed its technology in a Pepsi foods group facility in Curitiba, Brazil. Klaus Pilz of Orion's business development group, said the projects were spurred by Pepsi's environmental sustainability initiative that includes reducing its water consumption, utilizing sustainable packaging, and decreasing its energy consumption worldwide. [...more]

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Coca-Cola And Pepsi Accused of Promoting Products in Mexican Schools

Coca-Cola And Pepsi Accused of Promoting Products in Mexican Schools

The Coca-Cola Company and Pepsi Incorporated have been accused of attempting to increase their presence in Mexican schools to make up for the revenue lost after being ordered to withdraw from schools in America. In 2006, new School Beverage Guidelines were announced in the United States. These stated that high calorie soft drinks should be removed from educational establishments. Speaking to the Latin American Herald Tribune, Alejandro Calvillo, president of a Mexican consumer protection organisation called EPC, said: "By contrast, in Mexico soft drink companies have developed strategies to position themselves more solidly inside schools with programs like Coca-Cola's WellBeing Movement and PepsiCo's Live Healthy." [...more]

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Pepsi Bottling Ventures Acquires site in South Carolina

Pepsi Bottling Ventures Acquires site in South Carolina

Pepsi Bottling Ventures (PBV) has completed the acquisition of Pepsi Cola Bottling Company of Conway-Myrtle Beach. The territory of the franchise bottler, based in Conway, South Carolina, includes the Myrtle beach and the counties of Marion and Horry. Earlier in the year, Keith Reimer, president and chief executive officer of PBV, said: "We are very excited to welcome Pepsi of Conway-Myrtle Beach to the PBV family. Contiguous to PBV's existing territory, this growing business is located in a vibrant area where the population is on the rise." [...more]

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Pepsi Trials Flavoured Shots In Pubs

Pepsi Trials Flavoured Shots In Pubs

Britvic is trialling flavoured shots of Pepsi with a managed pub chain across the UK in a bid to reinvigorate soft drinks in the on-trade. The trial began in 32 pubs earlier this month, and will continue until February before a decision is made on whether to roll out the product further. The flavours, which are dispensed into Pepsi at the bar in a similar way to coffee flavours in coffee shops, are apple, cherry, tropical, vanilla and winter spice. [...more]

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Pepsi launch Shiso in Japan

Pepsi launch Shiso in Japan

Pepsi is set to launch yet another flavour variant on the Japanese market, and it’s going green again! After the success of its Ice Cucumber Pepsi last summer, the soft drink manufacturer is planning to release the perilla-infused, Shiso-flavoured Pepsi in Japanese convenience stores on 23 June, for a limited period only. [...more]

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