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UK: Bulmers Pear ditches draught

UK: Bulmers Pear ditches draught

Scottish & Newcastle has announced it is axing Bulmer's Pear on draught after just under a year, preferring instead to concentrate on the bottled version of the cider. The company said that the move was due to the phenomenal success of the packaged offer in the on-trade. "We believe that packaged pear cider offers more opportunity for growth," said on-trade customer marketing manager Daryl Hinksman. "We have therefore focussed our investment on this format rather than rolling out Draught Bulmer's Pear." [...more]

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Sunday, December 17, 11:13 pm

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